AI-Driven Demand Gen Architect

Xcede Recruitment Solutions

Greater London

On-site

GBP 60,000 - 90,000

Full time

14 days+

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Job summary

Xcede Recruitment Solutions is seeking a Business Analyst / Knowledge Architect to partner with an AI Engineer on a programme to analyse, optimise and automate Demand Generation and Marketing Operations using AI.

The successful consultant will assess how demand generation currently operates, identify opportunities for AI and workflow automation, structure organisational knowledge for AI-enabled solutions, and help define the future operating model.

Qualifications

Able to articulate AI/RAG transformation projects and outcomes.
Strong process discovery, stakeholder interviewing and workshop facilitation.
Knowledge architecture with taxonomies, metadata, content structuring and governance.
Experience preparing business documentation for AI-enabled consumption.
Ability to quantify operational processes, manual effort, cycle times and automation opportunities.
Strong documentation, operating model design and handover experience.
Experience working with technical delivery teams on transformation initiatives.

Responsibilities

Audit and map demand generation and marketing operations through stakeholder interviews and system analysis.
Quantify manual effort, cycle times, operational costs and business impact; build business cases with ROI.
Identify opportunities for AI, automation and workflow optimisation across marketing and demand generation processes.
Design taxonomies and knowledge structures for the marketing knowledge base for AI consumption.
Produce SOPs, process maps, requirements documentation and RACI frameworks.
Support governance, adoption and handover activities.
Recommend the future operating model for AI-enabled demand generation after project completion.