AI-Driven B2B Product Marketing Specialist

Clinisys; Horsell; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

Clinisys in the United Kingdom seeks a skilled B2B product marketing professional to develop and execute go-to-market initiatives across healthcare, life sciences and public health. You will collaborate with Product Management, Sales and Marketing to deliver campaigns, messaging and demand generation using AI-enabled workflows.

The role requires 3–5 years' experience, a bachelor’s degree, and proficiency with CRM/marketing automation (HubSpot, Salesforce).

Qualifications

• 3–5 years' experience in B2B product marketing, marketing communications, or campaign management.
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce).
• Strong understanding of demand generation, marketing funnels, lead management, and campaign analytics.
• Knowledge of digital marketing channels including SEO, social media, Google Analytics, and WordPress.
• Strong communication, stakeholder management, project management, and analytical skills.
• Proficiency in Microsoft 365 applications.

Responsibilities

• Execute product marketing campaigns aligned with roadmaps, go-to-market strategies, and business objectives.
• Develop product messaging, positioning, sales enablement materials, and marketing content.
• Drive demand generation activities, lead management, and funnel optimization.
• Monitor campaign performance, ROI, pipeline contribution, and marketing effectiveness.
• Maintain competitive intelligence and market awareness to support positioning and growth.
• Ensure all marketing activities align with brand, regulatory, and quality requirements.
• Collaborate across global Marketing, Product Management, and Sales teams to deliver integrated marketing initiatives.
• Utilize AI-powered tools to support content creation, campaign execution, audience targeting, segmentation, lead scoring, and performance optimization.
• Develop and apply AI-assisted workflows that improve efficiency and consistency.

Skills

B2B product marketing

Marketing communications

Campaign management

Demand generation

Marketing analytics

Digital marketing

SEO

Social media

Google Analytics

WordPress

Strong communication

Stakeholder management

Project management

Microsoft 365

Education

Bachelor's degree in Marketing, Business, Communications, or related discipline

Tools

HubSpot

Salesforce

Job description

Clinisys in the United Kingdom seeks a skilled B2B product marketing professional to develop and execute go-to-market initiatives across healthcare, life sciences and public health. You will collaborate with Product Management, Sales and Marketing to deliver campaigns, messaging and demand generation using AI-enabled workflows.

The role requires 3–5 years' experience, a bachelor’s degree, and proficiency with CRM/marketing automation (HubSpot, Salesforce).