AI-Powered Product Marketing Specialist

Clinisys; Woking; Vor Ort; GBP 42.000 - 62.000; Vollzeit

Zusammenfassung

Clinisys in the United Kingdom is seeking a B2B Product Marketing professional to lead global campaigns that drive awareness, engagement, and adoption of AI-enabled, cloud-based diagnostics solutions.

You will partner with Product Management, Sales and Marketing to develop messaging, enable sales with compelling content, manage campaigns, analyze performance, and ensure all assets meet brand, regulatory, and data privacy standards. Experience in CRM and marketing automation is preferred.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–5 years' experience in B2B product marketing, marketing communications, or campaign management.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).

Aufgaben

• Execute product marketing campaigns aligned with product roadmaps, go-to-market strategies, and business objectives.
• Develop product messaging, positioning, sales enablement materials, and marketing content.
• Drive demand generation activities, lead management, and funnel optimization.
• Monitor campaign performance, ROI, pipeline contribution, and marketing effectiveness, providing insights and recommendations.
• Maintain competitive intelligence and market awareness to support positioning and growth strategies.
• Ensure all marketing activities and assets align with brand, regulatory, and quality requirements.
• Collaborate across global Marketing, Product Management, and Sales teams to deliver integrated marketing initiatives.
• Utilize AI-powered tools to support content creation, campaign execution, audience targeting, segmentation, lead scoring, and performance optimization.

Kenntnisse

CRM & Marketing Automation

Demand generation

Analytics & reporting

SEO & Digital Marketing

Communication & Stakeholder mgmt

Project management

Microsoft 365

Ausbildung

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Jobbeschreibung

Clinisys in the United Kingdom is seeking a B2B Product Marketing professional to lead global campaigns that drive awareness, engagement, and adoption of AI-enabled, cloud-based diagnostics solutions.

You will partner with Product Management, Sales and Marketing to develop messaging, enable sales with compelling content, manage campaigns, analyze performance, and ensure all assets meet brand, regulatory, and data privacy standards. Experience in CRM and marketing automation is preferred.