AI Adoption Lead

AWD online; Greater London; Hybrid; GBP 46,000 - 57,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid working 60% office attendance

Defined benefit pension

28.5 days leave pro rata

UK public holidays

Enhanced family leave

Volunteering days

Professional body accreditation

Discounts (high street & online)

Learning & development opportunities

Death in service benefit

Job summary

AWD online is seeking an AI Adoption Lead to shape practical AI adoption across communications, building new tools, workflows and insight products. You’ll deliver AI-enabled dashboards, guidance, and coaching with senior stakeholders, in a hybrid setup across the UK.

The role requires hands-on AI experience, strong analytical skills and a track record in influencing diverse teams, with 60% office presence expected.

Qualifications

• Hands-on experience with AI and automation to improve workflows.
• Experience building automated reporting products and dashboards.
• Ability to interpret qualitative and quantitative insights for reporting.
• Experience embedding monitoring tools into workflows.

Responsibilities

• Lead practical AI use within communications aligned with strategy and risk controls.
• Develop AI-enabled dashboards and reusable reporting with Power BI or Looker Studio.
• Identify and implement AI tools for content creation, campaign optimisation and evaluation.
• Build capability through guidance, workshops and coaching for sustainable adoption.
• Define priority questions, metrics and reporting needs with senior stakeholders.

Skills

AI tooling

Dashboarding

Power BI

Looker Studio

Stakeholder influence

Guidance & training

Coaching

Travel feasibility

Tools

Power BI

Looker Studio

Job description

AI Adoption Lead

Shape practical AI adoption across communications with new tools, dashboards and workflows. This opportunity suits someone with hands‑on AI and automation experience, strong analytical skills and confidence influencing senior stakeholders. At least 60% office attendance is required.

This role is officially known as a Communications AI Integration Lead within the organisation.

If you’ve also worked in the following roles, we’d also like to hear from you: AI Integration Lead, AI Transformation Lead, AI Enablement Lead, AI Implementation Lead, AI Change Lead, Digital Transformation Lead, Digital Adoption Lead, Change & Adoption Lead

Benefits include 28.5 days’ annual leave pro rata plus UK public bank holidays, generous pension contributions, enhanced family leave and paid volunteering.

SALARY: Up to £51,402 per annum pro rata

LOCATION: Hybrid with at least 60% of working time in the office, with remaining time home or office based under a non-contractual hybrid arrangement.You can be based at the site closest to your home:

Croydon, London;Leicester or Nottingham, East Midlands; Peterborough, East of England; Durham, North East England; Birkenhead or Warton, North West England; Weymouth, Gloucester or Plymouth, South West England; Swansea, Wales; Coventry or Telford, West Midlands; Kingston upon Hull, Yorkshire and the Humber.

JOB TYPE: 12 Months, Fixed Term Contract

WORKING HOURS: Full-Time and Part-Time Hours Available (minimum of 30 hours per week for part-time roles)

JOB OVERVIEW

This is an opportunity to shape practical AI adoption across a high-profile communications function, building new tools, workflows and insight products from the ground up.

The AI Adoption Lead will turn emerging AI capability into safe, useful ways of working across campaign planning, content, evaluation and social insight.

Working with senior stakeholders and digital, data and communications colleagues, the AI Adoption Lead will develop dashboards, monitoring approaches and decision workflows.

The AI Adoption Lead will also build lasting capability through guidance, workshops, coaching and a practical roadmap for continuous improvement.

DUTIES

Your duties as the AI Adoption Lead include:

• AI Adoption and Governance: Lead practical AI use within communications, aligning activity with wider strategy, governance, standards and risk controls

• Insight Products and Dashboards: Develop AI-enabled tracking, automated dashboards and reusable reporting using Power BI or Looker Studio

• Communications Optimisation: Identify, test and implement AI tools for content creation, drafting, campaign optimisation and evaluation

• Monitoring and Evaluation: Review horizon scanning, social listening, reputation tracking and campaign evaluation, reducing duplication and closing gaps

• Stakeholder Engagement: Define priority questions, metrics and reporting needs with senior stakeholders and advise on AI use

• Workflow Design: Create end‑to‑end processes for gathering, triaging, escalating and applying insight to communications planning

• Cross-Functional Collaboration: Connect communications, digital, data and internal teams to share good practice and support effective AI use

• ÞCapability Building: Produce guidance, deliver workshops and coach colleagues to build confidence and sustainable adoption

• Continuous Improvement: Create a practical roadmap with milestones and success measures for permanent ownership

CANDIDATE REQUIREMENTS

ESSENTIAL

• Practical experience using AI and automation tools to improve workflows, including prompt design, automated summarisation or classification

• Expertise building automated reporting products and dashboards using tools such as Power BI or Looker Studio

• Ability to interpret qualitative and quantitative insight, identify evidence gaps and produce reports that inform communications

• Experience embedding monitoring tools such as social listening or reputation tracking into organisational workflows

• Proven ability to introduce new ways of working across diverse teams and influence senior stakeholders

• Experience producing high-quality guidance and training materials to support sustainable technology adoption

• Experience mentoring or coaching colleagues to build capability and confidence with new tools

• Ability to demonstrate changing and improving, communicating and influencing, and working together

• Ability to travel to other offices as required

BENEFITS

• Flexible working hours, subject to operational requirements
• Hybrid working options, subject to at least 60% office attendance
• Defined benefit, career-average pension with inflation protection
• 28.5 days’ paid annual leave, pro rata for part-time staff
• UK public bank holidays
• Enhanced maternity, paternity and adoption leave
• Support with professional body accreditation
• Access to a sports and social club
• High-street and online retailer discounts
• Up to three paid volunteering days per year
• Learning and development opportunities
• Two-times death in service benefit
• Access to trade union membership

This role requires a Basic DBS Check

JOB REF: AWDO-C15194