Advertising and Marketing Executive

BRAVE EDUCATIONUK LIMITED; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

BRAVE EDUCATIONUK LIMITED is seeking a strategic Marketing Lead to develop intake-specific campaigns across higher education recruitment, immigration services, and English language courses. You will set targets, segments, and channel positioning, and oversee content from brief to delivery.

You will manage multi‑channel campaigns (Google Ads, Meta, TikTok, portals, events), monitor performance, ensure compliance with ASA/CAP and GDPR, and report monthly on conversions, ROI, and post‑intake

Qualifications

• Experience in higher education recruitment marketing.
• Strong multi-channel campaign management.
• Knowledge of visa regulations and immigration messaging.
• Fluent English and Bangla (Sylheti/authentic) proficiency preferred.

Responsibilities

• Develop intake-specific marketing strategies across HE recruitment, immigration services, and English courses.
• Monitor sector shifts, visa regulations, and client demand to refine messaging.
• Oversee multi-channel campaigns and budget allocation by CPA.
• Plan campaigns end-to-end and supervise designers/copywriters.
• Coordinate attendance at education fairs and webinars.
• Manage SEO and website content; run CRM workflows to nurture leads.
• Track inquiries, attribution, and ad spend; report monthly to directors.
• Perform quarterly competitor analysis and gather client feedback.
• Ensure all promotional materials comply with ASA/CAP and GDPR.

Skills

Marketing strategy

Campaign management

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

CRM platforms

Job description

- Develop intake-specific marketing strategies (Jan, May, Sep) across higher education recruitment, immigration services, and English language courses; set lead targets, student segments, and channel positioning.

- Monitor sector shifts, source country visa regulations, and client demand across qualifications and immigration routes to adapt campaign messaging.

- Manage the multi-channel mix across Google Ads, Meta, TikTok, education portals, messaging apps, print, and recruitment events; allocate budget by cost per enrolment/client acquisition.

- Plan and execute digital campaigns from brief to delivery; supervise designers and copywriters to produce adverts, landing pages, prospectus materials, and testimonial content.

- Coordinate attendance, digital outreach, and promotional assets for international education fairs, student webinars, and local community seminars.

- Manage SEO and website content for courses, visa support services, and English training; run CRM automated email/messaging workflows to nurture leads into completed applications.

- Track enquiry pipelines, campaign attribution, and ad spend; report monthly on conversions, CPA, ROI, and post-intake outcomes to company directors.

- Conduct quarterly competitor analysis and survey student/client feedback to evaluate company brand perception against competing agencies.

- Ensure all promotional materials strictly comply with ASA/CAP advertising codes, UK GDPR, and partner institution branding guidelines, verifying all fee and immigration claims are factual and fully evidenced.

Required to know Fluent English and Bangla ( Sylhety and Authentic )