Marketing Manager

Graduex Ltd; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Graduex Ltd in Manchester is seeking a Marketing Manager to lead our marketing efforts and grow enrolments for our online diploma courses. You will plan and direct the marketing strategy, manage the budget, and supervise agencies and freelancers delivering campaigns across search, social, email, and paid media.

You will research potential students, competition and pricing, and advise the Director on positioning and promotion, ensuring all materials are accurate and compliant with our course

Responsibilities

• Plan and direct our marketing strategy, and set and monitor performance targets.
• Manage the marketing budget and direct the agencies and freelancers who deliver our marketing.
• Negotiate contracts with marketing agencies, media owners and advertising suppliers.
• Oversee promotion across search, social media, email and paid-advertising channels.
• Research prospective students, competitors and pricing, and advise the Director on positioning and promotion.
• Make sure all promotional material, including statements about qualifications, fees and progression routes, is accurate and compliant.
• Analyse acquisition cost, conversion and enrolment data, and report results to the Director.
• Skilled Worker sponsorship may be considered for suitable applicants, subject to the company holding a sponsor licence and applicant eligibility.

Job description

Graduex Ltd is a Manchester-based online education provider. We offer self-paced Level 3 to Level 7 diploma courses through our own online learning platform and help students progress to further study.

We are looking for a Marketing Manager to lead our marketing and grow enrolments on our courses.

Responsibilities

• Plan and direct our marketing strategy, and set and monitor performance targets.
• Manage the marketing budget and direct the agencies and freelancers who deliver our marketing.
• Negotiate contracts with marketing agencies, media owners and advertising suppliers.
• Oversee promotion across search, social media, email and paid-advertising channels.
• Research prospective students, competitors and pricing, and advise the Director on positioning and promotion.
• Make sure all promotional material, including statements about qualifications, fees and progression routes, is accurate and compliant.
• Analyse acquisition cost, conversion and enrolment data, and report results to the Director.
• Skilled Worker sponsorship may be considered for suitable applicants, subject to the company holding a sponsor licence and applicant eligibility.