Ad Operations Lead — Hybrid, Campaign Growth & Optimization

M3USA; England; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Doctors.net.uk, part of M3 Inc, is seeking an AdOps Executive to maintain and grow our advertisement offering while ensuring the smooth delivery of all display campaigns on the UK’s leading professional doctors network.

You will own the Ad Manager product, shape advertising strategy across DNUK, support client campaigns, and optimise performance with cross-functional teams. The role requires strong communication, meticulous organisation, and a proactive customer-focused mindset.

Qualifications

• Proven experience in Advertisement Operations and ad server management.
• Ability to prioritise effectively to meet deadlines.
• Strong communication skills—oral and written.
• People-oriented; able to collaborate with different teams to plan, implement and optimise campaigns.
• Proactive and passionate about delivering great customer service for clients and teams.
• Highly organized and motivated.
• Methodical with excellent attention to detail.
• Excellent troubleshooting skills and a creative problem solver.
• A passion for learning new skills.

Responsibilities

• Full ownership of the Ad Manager product, including its setup, configuration and ongoing management.
• Facilitate the overarching advertising strategy for DNUK, shaping wider commercial objectives.
• Support commercial teams in developing banner ad packages and ideas for new banner ad products for clients.
• Manage the building and delivery of commercial and internal display projects on DNUK, working with Programme Managers.
• Analyse and optimise campaign performance, reporting back to Programme Management/Sales team on individual project performance.
• Responsible for the Live Ops email/display bookings tool.
• Inventory forecast and management.
• Overseeing all programmatic operations and driving revenue growth on buyside/sellside.
• optimisation and analysis of eCPM for the open marketplace.
• Ensuring optimal placement of advertisement units on DNUK working with Product/Development teams.

Skills

Ad operations

Ad server management

Deadline prioritisation

Communication (oral & written)

Cross-team collaboration

Customer service

Organization

Attention to detail

Troubleshooting

Learning new skills

Job description

Doctors.net.uk, part of M3 Inc, is seeking an AdOps Executive to maintain and grow our advertisement offering while ensuring the smooth delivery of all display campaigns on the UK’s leading professional doctors network.

You will own the Ad Manager product, shape advertising strategy across DNUK, support client campaigns, and optimise performance with cross-functional teams. The role requires strong communication, meticulous organisation, and a proactive customer-focused mindset.