Advertisement Operations Executive

M3eu; Abingdon; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Doctors.net.uk, a leading UK professional network for doctors, is seeking an AdOps executive to maintain and grow its display advertising offering. You will own the Ad Manager product, coordinate with sales, and drive campaign performance across DNUK’s open marketplace.

You will collaborate with cross-functional teams to optimise campaigns, manage Live Ops bookings, forecast inventory, and help shape the commercial strategy for banner ads and new products. Hybrid working in the UK is supported.

Qualifications

• Proven experience in Advertisement Operations, including ad servers.
• Excellent prioritisation and deadline management.
• Strong communication, written and verbal.
• Team player with ability to work with multiple teams.
• Detail-oriented with problem-solving skills.

Responsibilities

• Own and manage the Ad Manager product setup and ongoing configuration.
• Shape DNUK's advertising strategy to meet commercial goals.
• Support sales in creating banner ad packages and ideas for new products.
• Oversee building and delivering display projects with Programme Managers.
• Analyse campaign performance and report results to Sales/PM.
• Manage Live Ops email/display bookings tool.
• Forecast inventory and manage ad inventory.
• Oversee programmatic operations and drive revenue on buyside/sellside.
• Optimise eCPM on open marketplace.
• Ensure ads are placed optimally with Product/Dev teams.

Skills

Ad operations

Campaign optimization

Stakeholder communication

Team collaboration

Customer service

Tools

Ad server management

Job description

This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

Job Description

The AdOps executive’s aim will be to maintain and support the growth of M3’s advertisement offering whilst ensuring the smooth delivery of all commercial display campaigns.

Execution and optimisation of Advertisement Operations

• Full ownership of the Ad Manager product, including its setup, configuration and ongoing management
• Facilitate the overarching advertising strategy for DNUK, looking beyond individual projects to shape and deliver against wider commercial objectives
• Support commercial teams in developing banner ad packages and generating ideas for new commercial banner ad products for clients
• Manage the building and delivery of commercial and internal display projects on DNUK, working with Programme Managers
• Analyse & optimise campaign performance, reporting back to Programme Management/Sales team on individual project performance
• Responsible for the Live Ops email/display bookings tool
• Inventory forecast and management
• Overseeing all programmatic operations and driving revenue growth on buyside/sellside
• Optimisation and analysis of eCPM for the open marketplace
• Ensuring optimal placement of advertisement units on DNUK working with Product/Development teams

Qualifications

• Proven experience in Advertisement Operations, ideally including ad server management
• Ability to prioritise effectively to meet deadlines
• Strong communication skills – oral and written
• People person – can work with different teams to plan, implement and optimise campaigns for best performance
• Proactive and passionate about delivering great customer service for both clients and team, with a desire to exceed expectations
• Highly organised and motivated
• Methodical with excellent attention to detail
• Excellent troubleshooting skills and a creative problem solver
• A passion for learning new skills
  

Additional Information

About M3 EU:

M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.

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