Advertisement Operations Executive

QQFS (Qualitative & Quantitative Fieldwork Services); Abingdon; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Doctors.net.uk, part of M3 Inc., is seeking an AdOps Executive to maintain and grow our advertising offerings. You will own the Ad Manager product, configure and manage campaigns, and work with Commercial, Programme Management, and Sales teams to drive performance.

You will help shape our advertising strategy for DNUK, develop banner ad packages, and ensure smooth delivery of campaigns. A proactive customer-service approach and strong organisational skills are essential.

Qualifications

• Proven experience in Advertisement Operations and ad server management.
• Ability to prioritise effectively to meet deadlines.
• Strong oral and written communication skills.
• Collaborative mindset to work with multiple teams to plan and optimise campaigns.
• Customer-focused and proactive in delivering great service to clients and internal teams.
• Highly organised and motivated with strong attention to detail.
• Excellent troubleshooting and creative problem-solving abilities.
• Demonstrated willingness to learn new skills.

Responsibilities

• Own the Ad Manager product, including setup, configuration and ongoing management.
• Shape and execute the overarching advertising strategy for Doctors.net.uk across projects.
• Support commercial teams with banner ad packages and ideas for new products.
• Coordinate building and delivery of commercial and internal display projects with Programme Managers.
• Analyse campaign performance and report back to Sales and Programme Management.
• Manage the Live Ops email/display bookings tool and inventory forecasting.
• Oversee programmatic operations and drive revenue growth on buyside/sellside.
• Optimise and analyse eCPM for the open marketplace.
• Ensure optimal placement of advertisement units in collaboration with Product/Development teams.

Skills

Ad operations

Ad server management

Prioritisation

Communication skills

Cross-team collaboration

Customer service

Organisation

Attention to detail

Troubleshooting

Creative problem solving

Learning new skills

Tools

Ad Manager

Job description

Company Description

About the Business Division:

This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

Job Description

The AdOps executive’s aim will be to maintain and support the growth of M3’s advertisement offering whilst ensuring the smooth delivery of all commercial display campaigns.

Execution and optimisation of Advertisement Operations

• Full ownership of the Ad Manager product, including its setup, configuration and ongoing management
• Facilitate the overarching advertising strategy for DNUK, looking beyond individual projects to shape and deliver against wider commercial objectives
• Support commercial teams in developing banner ad packages and generating ideas for new commercial banner ad products for clients
• Manage the building and delivery of commercial and internal display projects on DNUK, working with Programme Managers
• Analyse & optimise campaign performance, reporting back to Programme Management/Sales team on individual project performance
• Responsible for the Live Ops email/display bookings tool
• Inventory forecast and management
• Overseeing all programmatic operations and driving revenue growth on buyside/sellside
• Optimisation and analysis of eCPM for the open marketplace
• Ensuring optimal placement of advertisement units on DNUK working with Product/Development teams

Qualifications

• Proven experience in Advertisement Operations, ideally including ad server management
• Ability to prioritise effectively to meet deadlines
• Strong communication skills – oral and written
• People person – can work with different teams to plan, implement and optimise campaigns for best performance
• Proactive and passionate about delivering great customer service for both clients and team, with a desire to exceed expectations
• Highly organised and motivated
• Methodical with excellent attention to detail
• Excellent troubleshooting skills and a creative problem solver
• A passion for learning new skills
  

Additional Information

About M3 EU:

M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.

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