Activities & Marketing Coordinator

Rmdcare; United Kingdom; Remote; GBP 17,908 - 20,664; Part time

Job summary

Cams Ridge is seeking an Activities & Marketing Coordinator to enhance residents’ quality of life at our care home in Porchester, Fareham. You will plan, organise and deliver engaging activities for older adults, including those living with dementia, and drive marketing efforts to promote the home within the local community.

This rewarding role combines creativity and compassion with social media content creation, events, and community engagement—supporting occupancy and showcasing the home’s

Qualifications

• Experience in assisted living, residential, or nursing home settings preferred.
• Knowledge of elderly care, including dementia and Alzheimer's care.
• Marketing, community engagement or social media experience helpful.
• Familiarity with Facebook, Instagram, LinkedIn and TikTok for content.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and events.
• Compassionate, person-centred approach.

Responsibilities

• Develop and coordinate a programme of activities for residents.
• Adapt activities for residents with dementia/Alzheimer's.
• Foster a warm, inclusive environment encouraging participation.
• Collaborate with care staff to tailor activity programmes.
• Organise events, outings and therapeutic programmes.
• Maintain records of participation and feedback for evaluation.
• Ensure activities comply with health and safety regulations.
• Plan and deliver marketing initiatives to promote the home.
• Create engaging content (photos, videos, stories) for social media.
• Manage and update the home's social media accounts.
• Develop understanding of trends to increase engagement.
• Support community engagement through open days and local events.
• Work with management on marketing campaigns to support occupancy.

Skills

Social media management

Communication skills

Creativity

Organisational skills

Empathy

Tools

Basic design tools

Job description

Cams Ridge is a purpose-built care home in Porchester, Fareham, offering residential and nursing care in a bright, modern setting.

The Role

We are seeking a dedicated, creative, and compassionate Activities & Marketing Coordinator to enhance the quality of life for residents in our assisted living and care home facilities. The ideal candidate will be responsible for planning, organising, and implementing engaging activities tailored to the needs of older adults, including those living with dementia and Alzheimer's. In addition, the successful candidate will play a key role in promoting the home through marketing initiatives, creating engaging social media content, and helping to maintain a positive public image of the service.

This is an exciting opportunity to make a meaningful difference in residents' lives while supporting the home's occupancy and community engagement through effective marketing.

Responsibilities

• Develop and coordinate a diverse programme of activities that promote socialisation, physical activity, and cognitive engagement for residents.
• Adapt activities to meet individual needs, including those living with dementia and Alzheimer's.
• Foster a warm and inclusive environment that encourages participation from all residents.
• Collaborate with care staff to assess residents' interests and abilities and tailor activity programmes accordingly.
• Organise special events, outings, celebrations, and therapeutic programmes that reflect residents' preferences and wellbeing.
• Maintain accurate records of participation and resident feedback to evaluate the effectiveness of activities.
• Ensure all activities comply with health and safety regulations and promote resident safety at all times.
• Plan and deliver marketing initiatives to promote the care home within the local community.
• Create engaging content, including photographs, videos, and resident stories (with appropriate consent), for social media platforms and promotional materials.
• Manage and regularly update the home's social media accounts, ensuring content is professional, engaging, and aligned with the organisation's values.
• Develop a good understanding of current social media trends and use them to increase engagement and promote the home's services.
• Support community engagement by organising open days, local events, and building relationships with community groups and healthcare professionals.
• Work closely with management to develop marketing campaigns that support occupancy and enhance the home's reputation.

Experience & Skills

• Previous experience working in an assisted living, residential, or nursing home environment is highly desirable.
• Knowledge of elderly care, including dementia and Alzheimer's care, is essential.
• Proven experience in activity coordination or caregiving within a care home setting is advantageous.
• Previous experience in marketing, community engagement, or social media management is desirable.
• Good understanding of social media platforms such as Facebook, Instagram, LinkedIn, and TikTok, with the ability to create engaging content.
• Confident using smartphones and basic design or content creation tools to produce high-quality promotional material.
• Excellent written and verbal communication skills with the ability to engage effectively with residents, families, colleagues, and the wider community.
• Creative, enthusiastic, and well-organised, with the ability to manage multiple projects and events.
• A compassionate, person-centred approach with the ability to adapt activities for individuals with varying needs.
• Passionate about improving residents' quality of life while promoting the home's services and values within the local community.

This rewarding role offers the opportunity to combine creativity, compassion, and marketing skills to enrich the lives of older adults while helping to showcase the excellent care and vibrant community within our home.
Pay: £13.50-£14.50 per hour
Job Types: Part -time, Permanent
Hours: 25hr to 28 hrs / week

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In accordance with the Asylum and immigration Act 2006 you will need to demonstrate your eligibilty for employment in the United Kingdom. If your application is successful you will need to provide evidence, in its original format for verification.

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