Activation Planning, Account Manager

GroupM; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Activation Planning Manager to drive innovative media strategies across various channels. This role demands expertise in paid media landscapes, where you'll architect comprehensive media plans, optimize budgets, and analyze campaign performance. Your analytical skills will be crucial in identifying trends and opportunities, while your ability to communicate effectively will ensure seamless collaboration with clients and stakeholders. Join a forward-thinking team that values creativity and data-driven insights, and make a significant impact on high-profile campaigns for renowned brands.

Qualifications

• Experience in cross-channel planning for performance-focused clients.
• Proven experience in cross-channel performance media at a senior or managerial level.

Responsibilities

• Create cross-channel media plans and forecasts.
• Manage campaign status, delivery, and client communication.
• Develop and lead testing plans and supporting materials.

Skills

Communication Skills

Project Management

Numerical Skills

Analytical Skills

Organizational Skills

Critical Thinking

Problem-Solving

Tools

Excel

Job description

EssenceMediacom, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the WPP Office on Southwark Bridge with some of the best views the city has to offer. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal to name a few.

Activation Planning Manager

The Activation Planning Manager is an expert in the paid media landscape and consumer interaction with it. They architect and steward holistic media plans throughout their lifecycle, owning creation, cross-channel budget allocation, in-flight optimization & reporting, and post-campaign analysis. They serve as the key contact for clients, providing a unified view of campaigns from planning to PCA.

Position

The Activation Planning Manager contributes to executing biddable media activities, including building cross-channel knowledge and developing supplier relationships to support testing and media plans through analysis, optimization, and campaign management.

They will lead activation efforts related to Mars in EMEA, leveraging knowledge of various biddable channels and reservation-based media buying, aiming to develop practitioner-level skills across multiple channels with flexibility and adaptability as core attributes.

The role involves creating and managing media plans to maximize awareness and sales for MARS, through effective planning, optimization, and insightful analysis to inform future campaigns.

Responsibilities include managing day-to-day media plan implementation, fulfilling media objectives amidst market changes, and keeping abreast of industry developments to inform planning.

Desired Skills and Qualities

• Excellent communication, project management, and numerical skills.
• Ability to work in a fast-paced, multi-stakeholder environment.

Key Responsibilities

• Create cross-channel media plans and forecasts.
• Use performance and audience data to support planning recommendations.
• Determine optimal media mix and support testing plans.
• Collaborate on channel and publisher selections and budgets.
• Manage campaign status, delivery, and client communication.
• Develop and lead testing plans and supporting materials.
• Create and manage reporting templates, generate insights for optimization.
• Review reports, develop insights, and make recommendations.
• Engage with vendors and stay informed on their offerings.
• Contribute to internal case studies and best practices.

Required Skills and Experience

• Experience in cross-channel planning for performance-focused clients.
• Highly numerate with analytical skills to identify trends and opportunities.
• Enjoyment of campaign reporting and insights generation.
• Strong organizational skills and stakeholder management.
• Confident communicator, capable of working to deadlines.
• Critical thinking and problem-solving skills.
• Experience managing teams or projects.
• Forecasting and budget management experience.
• Familiarity with campaign metrics and measurement techniques.
• Excellent spreadsheet skills (formulas, pivot tables, etc.).

Additional Requirements

• Proven experience in cross-channel performance media at a senior or managerial level.

Please note, this job description is not exhaustive and duties may change. We are an equal opportunity employer valuing diversity. Applicants must have the right to work in the UK.

About GroupM

GroupM is the world’s leading media investment company. We make advertising work better for people.