Account Manager - OOH

GroupM; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking global agency as an OOH Manager, where you'll lead innovative media planning efforts for top-tier clients. This role offers the chance to work with passionate experts in a collaborative environment, driving impactful marketing campaigns that resonate across multiple media channels. You'll be at the forefront of new media opportunities, crafting compelling strategies and building strong relationships with clients and media owners. If you're strategic, outcome-focused, and eager to push creative boundaries, this is your opportunity to make a significant impact in a dynamic industry.

Qualifications

• Proactive and innovative with strong client relationship skills.
• Excellent presentation and communication abilities.

Responsibilities

• Ensure excellent standards in OOH implementational planning.
• Deliver connected multimedia responses to briefs.
• Build trust with clients and maintain strong relationships.

Skills

Client Relationship Management

Presentation Skills

Problem-Solving

Media Planning

Communication Skills

Tools

Media Planning Tools

GroupM Proprietary Tools

Job description

Manager – OOH, Flutter Group

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [e-mail]

At EssenceMediacom, we want to eradicate inequity. We don't tolerate it, and when we see it, we act. We attract, support, and develop our talent without bias and strive to foster empathy, creativity, and diversity of thought needed to drive meaningful change for our people, clients, industry, and society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalized groups including women, people of color, and people with disabilities are more likely to discount themselves for a role if they don’t feel they meet every requirement or understand the reasonable adjustments that can be made? This is why we encourage connection and conversation to ensure everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Overview of role

EssenceMediacom (EM) handles media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world.

We are looking for an OOH Manager with exceptional implementation planning ability, a strong understanding of the role OOH plays in a client’s overall marketing campaign, and experience working within a team of multimedia specialists to deliver a connected response to briefs.

The role will involve being responsible for the OOH planning output for some of EM’s biggest clients, including Adidas, Richemont, JMPC, and SAS.

Reporting of the role

You will report to the OOH Director on the team.

3 best things about the job

1. The opportunity to work on, and influence, some of the biggest and most exciting accounts at EM, who are at the forefront of new media opportunities.
2. The team! You will work closely with knowledgeable, supportive, and passionate media experts across your clients, as well as other specialists in advertising, PR, and events, in a fully integrated media and content team.
3. We’re looking for someone who wants to take a lead role in driving forward all facets of the media mix, from applying data in new ways to building creative and innovative partnerships with media owners.

Measures of success

In three months, you would have:

• Built strong relationships internally with your multimedia implementation colleagues, Kinetic counterparts, and your Communications Planners on your client roster.
• Demonstrated connected OOH plans (alongside other media) for your clients.
• Built strong relationships with your clients and relevant media owners.

In six months, you would have:

• Established a key role in developing connected, multimedia responses to briefs with an understanding of how to build a campaign system.
• Presented your OOH strategies and plans to your clients as part of a connected multimedia response.
• Developed good working relationships with other internal specialist teams at EM.

In 12 months, you would have:

• Delivered content partnerships for your clients, working closely with teams across EM including the Investment teams.
• Involved yourself with the implementation work for a new business pitch.
• Entered your best work for industry awards.

Responsibilities of the role

• Ensure delivery and sharing of excellent basics in OOH implementation planning.
• Play a key role in delivering connected multimedia responses to briefs.
• Have detailed knowledge of relevant industry and GroupM proprietary tools.
• Be highly competent in constructing and telling compelling implementation stories, justifying your recommendations.
• Understand how to conceive, evaluate, and deliver content partnerships.
• Support and collaborate with team members to establish effective ways of working.
• Work closely with Investment to ensure campaigns are set up correctly.
• Build trust with your clients and maintain strong relationships with media owners.
• Collaborate with digital, AV, Investment, and Kinetic teams.
• Manage the motivation and development of junior team members.

What you will need

The ideal candidate will be proactive, innovative, and possess strong strategic and outcome-based planning skills, with an ability to build and maintain excellent client relationships.

• Excellent presentation skills.
• A proactive problem-solving approach.
• Self-motivated and commercially astute.
• Ability to stay calm and make decisions under pressure.
• Knowledge of industry media planning tools.
• Interest in industry research and new working methods.
• Ability to extract insights from briefs and research to support planning.
• Excellent communication and collaboration skills.
• Willingness to mentor junior team members.
• Curiosity and ambition to deliver award-winning work and industry-leading innovation.

About Essence Media

We are a global agency leading with breakthrough thinking, building growth for brands, and helping clients see the bigger picture. Our network of 10,000 influencers enables us to push boundaries, uncover ideas, and drive growth. We challenge conventional thinking to build, propel, and supercharge our clients’ businesses, leading in diversity, equity, inclusion, and sustainability.

We believe our people are key to achieving big goals, and our culture supports growth, diversity, and opportunity. We foster a collaborative environment where ideas are exchanged freely and innovation thrives in our hyperconnected world.

(Please note this is a UK-based role and requires individuals to have the right to work in this location)