Account Manager - Comms Planning London, England

Group M Worldwide Inc.; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Group M Worldwide Inc. seeks an 'Account Manager' who will shape marketing strategies for Mars brands by leveraging data and insights. This role requires skills in audience analysis and digital planning, contributing to targeting growth and improving consumer engagement. The company promotes a collaborative culture and offers competitive benefits, emphasizing employee growth and a hybrid work environment.

Benefits

Competitive medical insurance

Retirement plans

Paid time off

Mental health awareness days

Partner discounts

Qualifications

• Deep understanding of Mars brands and business.
• Ability to analyse survey data and cultural insights.
• Experience in digital planning and biddable media.

Responsibilities

• Analyse growth data for commercial opportunities.
• Develop local activation strategies across various channels.
• Share market insights to enhance regional strategies.

Skills

Audience analysis

Data interpretation

Comms planning

Digital strategy

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

AboutEssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As anaccount manageryou’ll be at the heart of Mars Wrigley’sevolution to intelligent reachon Mars. Under the legacy model we built systems which reached and engaged fragmented category audiences. Under the new model, we construct category reach through targeting cohorts and moments using addressable media.

Mars Wrigleyis the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms) chewing gum (Extra), mints, and fruity confections (Skittles).

EssenceMediacomhas worked with Mars for many years in many key markets and we have a very strong relationship with them – we work very closely not just with the Mars Communication & Marketing teams in Europe but across their total business. One of Mars’ key pillars is ‘Mutuality’ which is reflected in the way they work with us as an agency partner.

We areincrediblyproud of the work we have done with Mars in driving growth for their brands and this has been recognised with a host of awards - including Media Week, Campaign, and Cannes. We believe these awards are a testament to how closely we work with Mars and our integrated approach, both withinEssenceMediacomand working in partnership with other agencies.

Mars is embarking upon a transformation of their communications, moving away from their legacy model of mass-reach broadcast-led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential, and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

The role combines skills found in comms planning and digital planning, with key areas of focus & responsibility being:

• Deep understanding ofMars brands and business
• Analyse source of growth data to understand commercial opportunities and headroom
• Analyse survey data and cultural insights to understand audience behaviours& opportunities
• Analyse biddable platform data, to size audience cohorts, interests & moments, that can be targeted using addressable media
• Share market insight & intelligence with regional teams to inform regional briefs and strategic development
• Develop & execute local activation strategy and channel plans across offline and biddable channels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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