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Account Manager / Brand Manager (TikTok Shop / Social Commerce)

Unsociable

London

On-site

GBP 35,000 - 50,000

Full time

3 days ago

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Job summary

A leading company in social commerce is seeking an experienced Account Manager / Brand Manager to drive brand success on TikTok Shop. The ideal candidate should have a strong understanding of TikTok's commerce strategies and experience managing multiple brands. Responsibilities include account management, paid media oversight, and performance analysis. This role offers a competitive salary and the opportunity to work with dynamic and engaging marketing strategies in a vibrant environment.

Benefits

Competitive salary plus bonus structure

Qualifications

Bilingual in both English and German.
In-depth knowledge of TikTok and the social commerce ecosystem.
Strong project management skills.

Responsibilities

Create and execute tailored strategies for multiple brands.
Manage paid media budgets and ensure effective onboarding processes.
Monitor and report TikTok Shop performance.

Skills

Account Management

Brand Strategy

Digital Marketing

Bilingual Communication

Education

Minimum 2-3 years of experience in brand management

Account Manager / Brand Manager (TikTok Shop / Social Commerce)

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Job Title: Account Manager / Brand Manager (TikTok Shop / Social Commerce)

Location: London, UK. Office/studio based, however WFH/remote until office opens approx Q4 2025.

Note - we are looking for bilingual Account Managers only. Please do not apply if you don't have proficiency in both English and German.

Initially remote/work from home, however moving to full-time office based in Central London in Q4 2025 once our office & studio space is established. Please only apply if you are within a daily commutable distance from Central London and are able to be onsite full time from Q4 onwards.

About Us:

At Unsociable, we specialize in making it ridiculously easy for brands to sell on TikTok Shop by creating exciting & engaging online experiences that convert content consumers into customers.

We are Unstoppable – we never let setbacks set us back. We strive to be the best in the business with relentless enthusiasm and maximise the effort we put into our work, driving daily incremental improvement and focusing on the next goal.

We are Unafraid – we like challenging the status quo, and we don't mind being challenged back. We aren't afraid to think outside the box and constantly try different things in the name of innovation.

We are Unassuming – we never rush to judgement and we always lead with compassion. We embody healthy relationships with our partners, our customers, and each other.

We are United – teamwork is key. People work smarter and faster when collaborating, and we recognise that without each other's unique skills, perspective and support – we couldn't achieve our ambitious goals and aspirations.

We are Unsociable.

Position Overview:

As an experienced Brand Manager or Account Manager, you'll be a key player in shaping the success of a portfolio of brands on TikTok Shop, driving growth, engagement, and sales through creative and data-driven strategies. The ideal candidate will have a strong understanding of TikTok's commerce ecosystem, a passion for creative marketing, and experience managing cross-functional teams to drive brand success in a social commerce environment.

Key Responsibilities:

Brand Account Strategy Development: Create and execute tailored strategies for multiple brands, aligning with their overall business goals. Be the main point of contact with brand partners and take accountability for their overall performance on TikTok Shop. Create monthly and quarterly forecasts per brand, ensuring they are both achievable and measurable.

Account Management: Build and maintain strong relationships with brands, acting as the main point of contact and ensuring regular and effective communication channels are available.

Paid Media: Manage all paid media budgets on behalf of the brand and Unsociable to drive both sales and brand awareness. Accountable for scaling ad campaigns profitability and analysing performance.

New Accounts Onboarding: Ensure an efficient and hassle-free onboarding process for any new brands, setting clear expectations and timelines.

Content Creation & Optimisation: Collaborate with internal and external parties to develop engaging, high-quality content (video, product listings, promotions, etc) tailored to the TikTok ecosystem and the brands' voice, ensuring a robust process for content sign-off from brands where applicable.

Performance Analysis: Monitor and report on TikTok Shop and livestream performance, providing insights and recommendations for optimisation to achieve higher conversion rates, engagement, and overall ROI. Understand and ultimately influence the key metrics that drive growth within the TikTok ecosystem. Produce detailed, monthly performance reporting and strategy decks for each brand under your management.

Livestream Execution: Accountable for the overall execution and performance of any livestream activity, working closely with internal teams to ensure a best-in-class execution on each livestream.

Collaboration: Work closely with TikTok Shop’s internal teams, affiliates, and content creators to enhance the brand’s visibility and drive sales.

Market Research: Stay ahead of social commerce trends, TikTok Shop features, and competitor activities to maintain a competitive edge.

Brand Account Growth & Development: Identify new opportunities for brand growth on TikTok Shop and livestreams, from new product launches to special campaigns and partnerships.

Affiliate Marketing: In conjunction with internal support, oversee the strategy to onboard a community of highly engaged affiliates to drive overall growth of the TikTokShop performance.

Team Management: In conjunction with internal support functions, manage the overall performance of your direct reports (typically 2 – 4 headcount) including time & attendance; appraisals; 1-to-1's and check-ins; and overall performance management.

Requirements:

Minimum of 2-3 years of experience in brand management, account management, or a similar role with a strong focus on social commerce.

Bilingual in both English and German.

In-depth knowledge of TikTok, TikTok Shop, and the wider TikTok marketing ecosystem, including advertising formats, current trends and understanding of TikTok's algorithmic decision making.

Proven track record of managing successful campaigns on TikTok, driving measurable results in terms of sales, engagement, and brand awareness.

Strong understanding of digital marketing principles, including social media strategy, influencer marketing, paid media, and content creation.

Strong project management skills with the ability to handle multiple accounts and campaigns simultaneously.

Who You Are:

Creative problem-solver, able to adapt quickly and efficiently in a fast-paced environment.

Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.

Excellent communication skills, both written and verbal, with the ability to interact effectively with clients, cross-functional teams, and external partners.

Why Join Us?

Be at the forefront of social commerce during an accelerated period of growth and innovation.

Work with a dynamic, creative, and collaborative team.

Opportunity to shape the future of leading brands on TikTok Shop.

A competitive starting salary DOE plus achievable quarterly bonus structure based on the performance of your portfolio of brand accounts.

How to Apply:

Please apply directly via the job listing here on LinkedIn or drop me a DM.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Sales and Business Development
Industries
Marketing Services

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