Product & Brand Marketing Manager

JR United Kingdom; High Wycombe; On-site; GBP 35,000 - 60,000; Full time

Job summary

A dynamic start-up in High Wycombe seeks a Product & Brand Marketing Manager to spearhead their market entry and growth strategies. This role involves developing compelling marketing campaigns, optimizing direct-to-consumer channels, and overseeing community engagement efforts. Candidates should possess a robust marketing background, a bachelor’s degree, and experience in product launches within fast-paced environments.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Proven experience in lifecycle/email automation and CRO testing.
• Proficiency with analytics tools for customer performance tracking.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimization.
• Develop automated email and SMS flows, and conduct A/B tests.
• Manage influencer outreach and community engagement.

Skills

Analytical skills

Creative content development

Performance marketing

Customer engagement

Campaign management

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads Manager

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, High Wycombe

Client:

Location:

High Wycombe, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently transitioning from pre-commercial to launch phase and seek an experienced product & brand marketing manager to lead this process. Phases 2–5 of our GTM plan require a full-stack marketer capable of translating our Sage × Creator brand blueprint into compelling creative, performance-driven campaigns, and retail-ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
• Integrate tools for 3PL and customer service to ensure seamless fulfillment and support.

1. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

1. Lifecycle & Retention Marketing

• Develop automated email and SMS flows (welcome, post-purchase, win-back).
• Conduct A/B tests to optimize subject lines, offers, and onsite conversions.

1. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online communities (e.g., Facebook/Slack).
• Identify and implement brand-aligned co-marketing partnerships.

1. Insights & Analytics

• Conduct surveys pre/post-launch and translate insights into strategies.
• Monitor marketing performance metrics (CAC, LTV, MER, unit economics) and report regularly.

1. Retail & Compliance Support

• Prepare trade marketing materials for retail (decks, POS, sell sheets).
• Ensure marketing materials comply with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience owning physical product launches, including experiential events.
• Proficiency with Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Proven experience in lifecycle/email automation and CRO testing.
• Strong analytical skills with a data-driven mindset.
• Familiarity with Agile/Scrum or Gantt project management tools.