Product & Brand Marketing Manager

JR United Kingdom; Bedford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic healthcare/lifestyle start-up in Bedford seeks a Product & Brand Marketing Manager to oversee their transition from pre-commercial to market launch. The ideal candidate will possess a robust marketing background with experience in managing campaigns, driving DTC growth, and ensuring brand consistency across channels. This role necessitates proactive marketing strategies and strong analytical skills to navigate the competitive landscape.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with physical product launch ownership.
• Strong analytical skills and data-driven decision-making ability.

Responsibilities

• Lead launch strategy and performance across various platforms.
• Manage paid media campaigns to meet specified goals.
• Build automated email and SMS flows for lifecycle marketing.

Skills

Analytical skills

Data-driven decision-making

Lifecycle/email automation

Entrepreneurial spirit

Experience in DTC marketing

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Gantt project management tools

Job description

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Product & Brand Marketing Manager, Bedford

Client: [Client details missing]

Location: Bedford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and seeking an experienced product & brand marketing manager to lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
   • Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimize subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online community (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct pre/post-launch surveys and translate insights into strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing
• 3–5 years in FMCG, wellness, or DTC start-up marketing
• Experience with physical product launch ownership, including experiential events
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships
• Entrepreneurial spirit and ability to work independently
• Proven experience in lifecycle/email automation and CRO testing
• Strong analytical skills and data-driven decision-making ability
• Experience with Agile/Scrum or Gantt project management tools