Account Director (Sales)

JR United Kingdom; London; On-site; GBP 55,000 - 65,000; Full time

Job summary

An innovative agency is seeking a dynamic Account Director to drive revenue growth and build strong client relationships. This role offers the chance to work with creative and media agencies, managing a portfolio of clients while proactively seeking new business opportunities. The ideal candidate will thrive in a fast-paced environment, embodying the company's values of being proactive, positive, proud, and professional. Join a vibrant team that values collaboration and creativity, and contribute to the agency's exciting growth journey in the evolving PR landscape.

Benefits

Cycle to Work Scheme

EV Car Scheme

Health Cash Plan

Employee Assistance Programme

GP Anytime

25 Days Holiday

Hybrid Working

Enhanced Maternity Pay

Life Assurance

Company-wide Summer Event

Qualifications

• Strong experience in new business development within market research.
• Proven success in achieving ambitious revenue targets.

Responsibilities

• Manage the entire sales cycle from prospecting to closing deals.
• Identify and pursue new opportunities across industries.

Skills

New Business Development

Sales Strategy

Client Relationship Management

Market Research Knowledge

Communication Skills

Negotiation Skills

Job description

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Client:

72Point

Location:

london (farringdon), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

17

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Location: Farringdon, London

Contract: Permanent, Full-time

Salary: £55,000-£65,000 DOE with an OTE bonus of £36,000

About 72Point Group:

At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.

72Point Group is made up of a number of brands delivering integrated content services:

• 72Point: With a strong heritage in news generation, 72Point is dedicated not only to serving our clients with high-quality campaigns but also to supplying the media with captivating content that engages audiences. Our strategic and impactful content campaigns, crafted by our in-house specialists, drive consumer action and translate into real business impact.
• 72PointPLAY: The PR arm of our business, 72PointPLAY, is not just about news. They excel at crafting and launching epic campaigns that resonate across news, lifestyle, broadcast, and social media.
• OnePoll: A leading international market research agency, OnePoll specialises in powering PR and media communications through data-led conversations and consumer insight solutions. Curiosity, courage, and sincerity are the core values that drive our client partnerships.
• Oath: Oath delivers honest design for honest brands. Whether you need visual assets or engaging designs, they are on hand to help with creative solutions that inform and captivate.
• PinPep: PinPep maximises media coverage for PR campaigns with high-quality photography, videography, animation, and design services, all supported by media syndication and creative consultancy.

The Role

It is an exciting time to be joining 72Point, now looking for an Account Director to grow the team further. The role will be to develop business directly from agencies, either from scratch, or who we already work with on a spot basis, seeking to develop long term relationships.

As Account Director, you will play a key role in driving 72Point’s revenue growth, focusing on identifying and securing opportunities with PR, advertising, marketing, creative and media agencies. The responsibility of this role is securing new business through proactive outreach and growing revenue within key existing accounts. Reporting to the Commercial Director, this hands-on position is ideal for a results-driven individual who thrives in a fast-paced, autonomous environment. Embodying the 72Point Group's values of being proactive, positive, proud, and professional, you will be instrumental in achieving ambitious sales targets while building strong client relationships and driving the business forward.

Key Responsibilities:

·Ownership: Take accountability for revenue targets, proactively managing the entire sales cycle from prospecting to pitches and closing deals.

·Proactive Prospecting: Continuously identify and pursue new opportunities across industries, staying ahead of market trends and client demands.

·Client Services: Proactively manage a portfolio of clients, driving revenue growth through upselling, cross-selling, and securing repeat business.

·Market Expertise: Leverage your industry knowledge and existing contacts to position 72Point as a trusted and leading partner for Market Research.

·Professional Representation: Act as a proud and professional ambassador for 72Point at client meetings, pitches, and industry events, showcasing the Group’s capabilities and values.

·Collaboration/Management: Work closely with the Commercial Director to help manage the 72Point team to align on strategy and integrate services seamlessly to deliver exceptional client outcomes.

·Pipeline Management: Maintain a robust sales pipeline, accurately forecasting revenue and ensuring consistent progress toward targets.

Key Attributes:

·Proactive: A self-starter with a forward-thinking approach to sales, always seeking new opportunities to drive growth.

·Positive: Resilient and solutions-focused, with the determination to overcome challenges and achieve success.

·Proud: Confident in your abilities and motivated by delivering exceptional results for clients and the business.

·Professional: A commitment to the highest standards of excellence and integrity, building trust and credibility with clients.

Key Skills and Experience:

·Strong experience and success in new business development within the market research sector is a must.

·Proven success in an individual and team sales role(s), consistently achieving and exceeding ambitious revenue targets.

·Exceptional communication, negotiation, and relationship-building skills, with the ability to engage clients at all levels.

·Strategic mindset with the ability to identify and capitalise on new business opportunities.

·Highly motivated, self-sufficient, and comfortable working independently and part of a team to drive results.

Culture

This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory.

We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started!

We want this person to add to our culture and bring in a professional, structured, media sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instill a culture of delivery, and professionalism.

Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!

• Cycle to Work Scheme
• EV Car Scheme
• Health Cash Plan – reimbursement on a number of health services
• Employee Assistance Programme
• GP Anytime
• Holiday Entitlement: 25 days (+ Bank Holidays) per year
• Hybrid Working
• Enhanced Maternity Pay
• Life Assurance
• Enhanced Paternity Pay – 4 weeks full pay
• Contribution towards homeworking equipment
• Company-wide Summer Event and Christmas Party
• Paid Bereavement / Compassionate Leave
• Railcard reimbursement for regular travellers for work
• Sick Pay
• Your birthday off

CASE STUDIES

“We receive literally thousands of press releases every day, but the content that comes through from 72Point always stands out. The vast majority of PR fodder is stodgy and boring. 72Point’s is bright, well written and engaging!”