Account Director - Paid Search

Group M Worldwide Inc.; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Paid Search Account Director to lead and deliver exceptional paid search campaigns. This role involves managing client accounts, ensuring adherence to best practices, and leveraging advanced platform knowledge to drive results. You will collaborate with a talented team, fostering innovation and strategic thinking to enhance campaign performance. With a focus on client satisfaction and operational excellence, this position offers the opportunity to make a significant impact in a dynamic environment. Join a company that values diversity and empowers its employees to achieve their full potential while delivering outstanding results for clients.

Benefits

25 Days Holiday

Flexible Working Policy

Private Medical Insurance Option

Well-being allowance

WPP Pension scheme

Cycle to Work Scheme

Enhanced maternity and paternity leave

Qualifications

• Expert knowledge of search campaign setup and management.
• Proven experience in project management and leadership.

Responsibilities

• Manage client accounts and deliver paid search campaigns.
• Develop strong relationships with clients and key suppliers.

Skills

Project Management

Leadership

Stakeholder Management

Communication Skills

Search Campaign Management

Digital Marketing

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Job description

Paid Search Account Director

The Role:

As a Search Account Director, you will be responsible for the coordination and delivery of your account(s) across paid search whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule, and budget. Ultimately, as part of the Google Practice, you’ll work to deliver world-class paid search campaigns which exceed our client’s expectations.

About GroupM Nexus

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

Key Responsibilities:

Campaign Management

1. Responsible for the output of your team, client-facing and operational, UK-based and Global Hub, and accountable for adherence to controls and best practices across paid search.
2. Strategic understanding of the client’s business and KPIs, keeping up to date with the latest industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
3. Maintain a forward-thinking and innovative approach in the development of all paid search activity.

Client & Partner Management

1. Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
2. Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of your own practice area/industry and how it impacts customer businesses.
3. Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions.

People Management

1. Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions, and acting as an ambassador for the team to potential candidates.
2. Take responsibility for your team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
3. Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritized to meet deadlines.

Operational Excellence

1. Help to drive process automation through the adoption of scripts, third-party solutions, and efficient ways of working.
2. Lead on application and adherence to all areas of paid search activation finance process.
3. Contribute to the development of strategic revenue and service opportunities.

About You

1. Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimization, and reporting across Google Ads and Microsoft and technology vendor platforms such as Search Ads 360.
2. Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
3. Proven Project Management, Leadership, Stakeholder, and People Management Experience.
4. Ability to lead and manage hybrid teams located in different markets.
5. Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

GroupM Nexus Benefits

1. New state-of-the-art WPP Manchester Campus
2. 25 Days Holiday (increasing to 30 in increments after the third year of service by one day annually) + Birthday Off + Work Anniversary
3. Flexible Working Policy
4. Flexible Public Holidays Policy
5. Private Medical Insurance Option
6. Refreshments and food at Level Ate Café
7. In-house Barista
8. Well-being allowance towards an activity of your choice (e.g., Gym or Yoga Membership)
9. WPP Pension scheme
10. Cycle to Work Scheme
11. Enhanced maternity and paternity leave
12. Online career review and development tool

And many more!

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunities for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

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