Account Director, Connections Planning

Mindshare; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as an Account Director in Connections Planning, where you will lead innovative media campaigns for a major automotive brand. This role emphasizes collaboration across teams to drive sales and optimize performance through audience-first strategies. You will be at the forefront of designing impactful media connections and measurement frameworks, ensuring your campaigns deliver measurable results. With opportunities for career progression and a focus on employee development, this is a chance to thrive in a dynamic environment that values creativity and teamwork.

Benefits

25 days annual leave plus birthday off

Ongoing training and development

Flexible working options

Industry conferences and awards attendance

Private healthcare

Pension matching

Qualifications

• Strong understanding of audience-first strategies and campaign performance.
• Experience in designing measurement and optimization frameworks.

Responsibilities

• Plan and execute award-winning media campaigns for Ford.
• Collaborate with channel specialists to optimize campaign delivery.

Skills

Stakeholder Management

Audience-First Strategies

Campaign Performance

Media Connection Strategies

Measurement Frameworks

Team Collaboration

Organizational Skills

Job description

Join to apply for the Account Director, Connections Planning role at Mindshare

Role: Account Director

Department/Team: Connections Planning

Role Objective

We are recruiting for an Account Director who is an exceptional and driven media planner to join our Connections Planning team.

You will be working on the Ford account in the UK – the biggest auto advertiser and one of the biggest accounts at Mindshare. We work in a unique ‘full service’ model, meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VMLYR).

We foster a fully integrated team approach across media, creative, and client, working together across three locations: 2 days (Mon-Tue) at Ford’s Dunton office (a short taxi from Shenfield on the Elizabeth Line; travel costs are covered), 1 day (Wed) at VML Sea Containers House, and 1 day (Thu) at Mindshare Rose Court.

About the Role

Your day-to-day responsibilities will include planning exciting, award-winning campaigns, working with channel specialists to ensure delivery, defining audience and connections plans, managing budgets, and supporting creative delivery.

• Focus on driving sales for Ford with an emphasis on campaign performance.
• Build and target audiences in addressable and non-addressable media, validating approaches for reach at scale.
• Design approaches for connecting with defined audiences across media channels.
• Collaborate with channel specialists to develop the connections ecosystem and plan.
• Manage campaigns daily as a liaison between clients and channel specialists.
• Design measurement and testing frameworks to optimize campaigns.

Experience & Knowledge Required

• Excellent stakeholder management skills with clients and agency teams at all levels.
• Ability to ensure clear, measurable objectives in client briefs.
• Strong understanding of audience-first strategies, translating insights into actionable plans.
• Experience in building and validating audience targeting approaches.
• Skilled in designing media connection strategies and managing campaign execution.
• Experience in designing measurement and optimization frameworks.
• Line management experience with junior team members.
• Contribute to departmental collaboration and knowledge sharing.

Skills & Behaviours

• Passion for media and industry trends.
• Understanding of all media channels and their strategic roles.
• Ability to create relevant measurement frameworks with KPIs and tracking methods.
• Confident presenter and relationship builder with clients and teams.
• Collaborative team player with strong organizational skills.
• Flexible, open-minded, and embracing agile working methods.

About The Planning Department

The team designs audiences, connections, content, and measurement strategies to deliver innovative solutions, requiring deep media market knowledge and technological understanding.

What We Offer

• Competitive salary based on experience.
• 25 days annual leave plus your birthday off.
• Ongoing training and development.
• Flexible working options.
• Industry conferences and awards attendance.
• Career progression opportunities.
• Private healthcare and pension matching.

About Mindshare

Mindshare is a global marketing and media services network with significant UK presence, working with major brands like Unilever, Ford, KFC, Nike, and others. We operate across 86 countries with a focus on driving Good Growth—growth that is sustainable, inclusive, and responsible.

Our Approach & Values

We aim to deliver enduring growth by placing people at the center of our strategies, guided by our values of Energy, Empathy, and Impact.

Working at Mindshare & Diversity & Inclusion

We invest in our people’s development and foster an inclusive environment through various Employee Resource Groups and initiatives aimed at creating a welcoming and confident workplace for all.

(Please note this is a UK-based role and requires individuals to have the right to work in this location.)