Account Director

Horticulture Jobs, brought to you by HortWeek; Twickenham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

Haymarket Media Group in Twickenham, London (hybrid) seeks an Account Director to drive revenue across Horticulture Week’s commercial portfolio, including digital advertising, bespoke content and paid subscriptions.

You will manage key client relationships with senior decision-makers, pitch multi-channel solutions, and oversee the full sales lifecycle from prospecting to renewal, collaborating with editorial, marketing and product teams.

Responsibilities

• Take ownership of revenue performance across Horticulture Week’s commercial portfolio, including digital advertising, bespoke content, and paid content subscriptions, delivering against monthly, quarterly and annual targets.
• Manage the end-to-end sales journey for corporate and multi-user subscriptions, from prospecting and pitching through to negotiation, conversion, onboarding, renewal and account growth.
• Build strong, long-term relationships with key clients and senior decision-makers, identifying opportunities to retain, develop and grow existing accounts.
• Proactively identify, research and convert new commercial opportunities across existing and emerging segments within the horticulture, landscape and arboriculture markets.
• Develop and pitch compelling, multi-channel propositions that bring together advertising, sponsored content, digital solutions and corporate subscriptions in response to client objectives.
• Ensure corporate subscription clients receive effective onboarding and product demonstrations, supporting strong adoption, engagement and long-term retention.
• Maintain a healthy and accurate sales pipeline, ensuring opportunities, activity and rolling revenue forecasts are consistently tracked and maintained within Salesforce.
• Develop a strong understanding of the horticulture sector, client landscape, competitors and wider market developments, using insight to strengthen client conversations and identify new commercial opportunities.
• Work closely with editorial, marketing, subscriptions, product and wider commercial teams to ensure commercial activity is aligned with audience insight, client needs and the overall direction of Horticulture Week.

Job description

Account Director

Haymarket Media Group

Location: Twickenham, London (hybrid)

Salary: £45,000 - £50,000 per annum + 40% Commission OTE

Hours: Full Time

Place Of Work: Hybrid

Closing date: 22 October 2026

Contract Type: Permanent

Function: Sales & Business Development

Sector: Associations, Manufacturing & Supplies

Seniority: Board/ C-Suite

About The Job

Working within Horticulture Week

Horticulture Week is a leading source of news, insight and information for professionals across the horticultural industry. The brand provides its audience with timely industry news, analysis, data and practical information across digital platforms, helping professionals stay informed about developments, trends and opportunities within the sector.

As a flagship title within Haymarket’s specialist portfolio, Horticulture Week delivers sector-leading content across digital and paid content subscriptions, offering total revenue solutions for industry decision-makers, suppliers, and service providers nationwide.

The Role

As Account Director, you will take ownership of driving revenue growth across Horticulture Week’s commercial portfolio, spanning digital advertising, bespoke content solutions and paid content subscriptions.

You will manage and grow key client relationships while proactively developing new business opportunities across the horticulture, landscape and arboriculture sectors. Taking a consultative, buyer-led approach, you will build relationships with senior decision-makers, understand their commercial objectives and develop tailored solutions that deliver value for both our clients and Horticulture Week.

You will manage the full sales lifecycle, from prospecting and pitching through to negotiation, conversion, onboarding, renewal and account growth. Working collaboratively across editorial, marketing, subscriptions and product teams, you will also play an important role in ensuring our commercial proposition continues to respond to client needs and market developments.

Key Responsibilities

• Take ownership of revenue performance across Horticulture Week’s commercial portfolio, including digital advertising, bespoke content, and paid content subscriptions, delivering against monthly, quarterly and annual targets.
• Manage the end-to-end sales journey for corporate and multi-user subscriptions, from prospecting and pitching through to negotiation, conversion, onboarding, renewal and account growth.
• Build strong, long-term relationships with key clients and senior decision-makers, identifying opportunities to retain, develop and grow existing accounts.
• Proactively identify, research and convert new commercial opportunities across existing and emerging segments within the horticulture, landscape and arboriculture markets.
• Develop and pitch compelling, multi-channel propositions that bring together advertising, sponsored content, digital solutions and corporate subscriptions in response to client objectives.
• Ensure corporate subscription clients receive effective onboarding and product demonstrations, supporting strong adoption, engagement and long-term retention.
• Maintain a healthy and accurate sales pipeline, ensuring opportunities, activity and rolling revenue forecasts are consistently tracked and maintained within Salesforce.
• Develop a strong understanding of the horticulture sector, client landscape, competitors and wider market developments, using insight to strengthen client conversations and identify new commercial opportunities.
• Work closely with editorial, marketing, subscriptions, product and wider commercial teams to ensure commercial activity is aligned with audience insight, client needs and the overall direction of Horticulture Week.

Key Relationships

Works closely with the Group Commercial Director, Sales Director, Editorial teams, Marketing teams, Subscriptions operations, and wider commercial colleagues to deliver unified commercial strategies, share market insights, and drive overall revenue growth for Horticulture Week.

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.