Account-Based Marketing Manager

CFMS; West of England; Presencial; GBP 55 000 - 85 000; Tempo integral

Resumo da oferta

CFMS is seeking an ABM Manager to turn world-class digital engineering into long-term partnerships. You will design and run account-based programmes across aerospace, transport, energy and infrastructure, collaborating with researchers, business development and leadership to make complex technology clear and compelling.

This hands-on, full-time role is onsite at Bristol/Bath Science Park, Bristol, 37 hours.

Qualificações

• 4+ years in B2B marketing with at least 2 years in ABM.
• Experience marketing complex technical products to senior buyers.
• Proven track record with named accounts and pipeline results.
• Hands-on CRM use and ABM or intent data platforms.
• Strong writing skills turning technical material into persuasive content.

Responsabilidades

• Own and execute the ABM strategy for named accounts.
• Map buying groups inside each account and run campaigns.
• Track engagement, pipeline influence, and account progression.
• Collaborate with researchers, business development and leadership.

Conhecimentos

B2B marketing

ABM campaigns

Sales collaboration

Content writing

CRM experience

Ferramentas

CRM platform (Salesforce/HubSpot)

ABM/intent data platforms

Descrição da oferta de emprego

You will turn world-class digital engineering into long-term partnerships. As CFMS' ABM Manager, you will design and run account-based programmes that win and grow relationships across aerospace, transport, energy and major infrastructure projects, alongside government bodies and funders.

This is a hands-on role at the point where science meets commercial strategy. You will work closely with researchers, business development and leadership to make complex technology clear, relevant and compelling to a small number of high-value accounts.

Your key responsibilities will involve building and owning the ABM strategy, mapping buying groups inside each account, running account-based campaigns, and tracking engagement, pipeline influence, partnership value and account progression. Full details of key responsibilities can be found within the job description on our website.

Key Skills

We're looking for someone with:

• 4+ years experience in B2B marketing, with at least 2 years running account-based marketing programmes
• Experience in marketing complex technical products or services to senior, specialist buyers
• A track record of working alongside sales or business development on named accounts, with pipeline or revenue results you can point to
• Hands‑on use of a CRM (e.g., Salesforce or Hubspot) and at least one ABM or intent data platform (e.g., 6sense, Demandbase, LinkedIn Matched Audiences)
• Strong writing skills, with examples of turning technical material into clear, persuasive content.

This is a full‑time role (37 hours) based onsite at our office at the Bristol and Bath Science Park, Bristol.