ABM & GTM Strategy Consultant

JR United Kingdom; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading European ABM platform is seeking a fractional ABM strategist to shape their GTM strategy and guide customers through ABM transformation. This remote-first role emphasizes flexibility and work-life balance while contributing to the advancement of the ABM industry. The ideal candidate will have over 5 years of experience in B2B marketing and a strong understanding of MarTech tools.

Benefits

Flexible remote work environment

Work-life balance

Contracting collaboration model

Qualifications

• 5+ years in B2B marketing, GTM strategy, or ABM consulting.
• Strong grasp of segmentation, buyer journeys, and funnel models.
• Fluency in MarTech tools like HubSpot and Salesforce.

Responsibilities

• Serve as a fractional ABM strategist for strategic customers.
• Lead onboarding sessions on ABM and GTM strategy.
• Help customers evolve from lead gen to revenue programs.

Skills

B2B marketing

GTM strategy

ABM consulting

Segmentation

Buyer journeys

Sales alignment

MarTech tools

Adaptability

Tools

HubSpot

Salesforce

Demandbase

RollWorks

6sense

Job description

Below is a refined version of the job description, focusing on clarity, structure, and proper use of HTML tags for better readability:

Job Description

Why This Role Exists

If you’re a seasoned B2B marketer or strategist who loves variety, autonomy, and solving real growth challenges—but is tired of agency churn or in-house silos—this might be your dream role.

We’re not looking for a campaign operator. We’re looking for someone who can shape a company’s GTM from the inside, influence CROs and CMOs, and guide customers through real ABM transformation—not just lead-gen tweaks.

You’ll be embedded in our Customer Function, partnering with CS, Sales, and Product teams to turn complex buying committees into closed revenue. You’ll bring the “agency brain” with the scale and resources of a product company behind you.

What You’ll Do

• Serve as a fractional ABM strategist for our most strategic customers—building GTM frameworks, advising on campaign structure, and guiding outbound alignment
• Lead onboarding sessions that cover not just how to use the platform—but why ABM works, and how to mature their GTM motion over time
• Help mid-market and upmarket customers evolve from “lead gen” to “revenue programs” with real playbooks, segmentation models, and sales alignment
• Co-develop campaign architecture with CS and product support—ensuring data, segments, and intent models are actionable
• Support internal GTM innovation—bringing agency-level insights into CS, Product, and Marketing
• Build internal maturity benchmarks and toolkits to scale consulting across accounts
• Partner with Sales to scope strategic onboarding and paid consulting engagements
• Join select sales cycles to assess readiness, position consulting as a value-add, and help design proof of value processes for strategic accounts

What You Bring

• 5+ years in B2B marketing, GTM strategy, or ABM consulting—ideally with agency or multi-client experience
• A strong grasp of segmentation, buyer journeys, funnel models, and how sales and marketing should actually work together
• Fluency in MarTech tools (e.g., HubSpot, Salesforce, Demandbase, RollWorks, 6sense, etc.)
• Experience working across industries or ICPs—you love adapting strategy to different customer types
• Comfort advising CMOs, CROs, and senior marketers with confidence
• Bonus: familiarity with paid media strategy, outbound sales motions, or RevOps structures

Why This Role Matters

This hire is foundational to how we scale. You’ll shape the strategy layer of our Customer Function and help prove that consulting = value = expansion. We don’t want to be just a vendor; we want to be our clients’ favorite partner.

Our Culture

Remote-first: We believe talent knows no borders and can be found worldwide. Flexibility is core to our identity—remote work is part of our DNA. We care about work-life balance and flexible schedules.

Future-proof: We embrace bold, innovative, and resilient culture, encouraging risk-taking, experimentation, and pushing industry boundaries.

Humble and Ambitious: We set ambitious goals but focus on how we achieve them—our people and culture are key.

What’s in for You?

Enjoy a flexible remote work environment that supports work-life balance.

Join a leading European ABM platform and contribute to advancing the ABM industry.

We prefer a contracting collaboration model.

Ready to make an impact in ABM? Join us!