As a global leader in the luxury industry, LVMH is also one of the largest advertisers in the world. In a context where both data signals are diminishing with privacy regulation more stringent, and time spent with digital surfaces in people’s life are increasing, we identify with use of data a tremendous opportunity. We believe in the synergy between data and media as the foundation for leading the industry towards a future where brand desirability and financial efficiency go hand in hand.
The creation of a dedicated "Data for Media" team within the LVMH Digital Team is instrumental in driving LVMH’s organization's competitive edge, optimizing media investment efficiency and improving omnichannel customer experience.
The Role :
This is a new role; entrepreneurial spirit is mandatory! It’s only the beginning of the story…
Key Responsibilities :
- Drive the vision and execution of Data for Media pilots maximizing the use of first-party data along the funnel.
- Manage stakeholders, and act as a key connector between Maisons, data science, digital, IT, and media experts, facilitating seamless collaboration and knowledge exchange.
- Navigate the evolving digital media landscape, including global platforms such as Google, Meta, and TikTok, to ensure our practices and product knowledge remain at the cutting edge.
- Champion the integration and utilization of data in clean room environments to safeguard privacy while extracting valuable insights.
Skills & Experience Required :
- Proven experience in cross-functional collaboration (Digital, Business, IT, Media…) and management by influence in a highly matrixed organization.
- Proven track record on campaigns performances enhancing (segmentation, targeting, bidding, buying…) using all kinds of 1P data.
- Ability to engage with both strategic planning and hands-on execution.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.
- Solid background in data apply to media efficiency use-cases.
- Background in digital media agency roles, PPC campaigns, and working with global platforms (Google, Meta, TikTok, etc.).
- Provide regular performance updates and reports to senior management, highlighting key metrics, insights, and recommendations for optimization.
- Being curious about learning and engage with all stakeholders, and reciprocally feed the curiosity for Data for Media topics.
- Expertise in data management, particularly in the context of clean room technologies.
- Entrepreneurial spirit while comfortable with big company.
You have from 5 to 8 years of relevant experience in data and media focused role, either in an agency, a platform, or with the advertiser.
Knowledge of Chinese media ecosystem is a plus.