VP of Marketing

Jus Mundi; Paris; Hybride; EUR 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Hybrid work (2 days onsite)

5 weeks vacation

Private health insurance

Restaurant vouchers 60%

JM Fest company-wide summits

ClassPass membership

Work from anywhere up to 8 weeks/year

Relocation assistance to France

Résumé du poste

Jus Mundi seeks a VP of Marketing to lead and scale its global Marketing organization. You will own the global strategy, align demand generation with revenue, and partner with RevOps to drive a single revenue funnel from campaign to revenue.

The role requires international GTM experience across US, Europe, and Asia, with a focus on transforming marketing into a growth engine and cross-functional collaboration with Sales and RevOps.

Qualifications

• Experience transforming a B2B SaaS marketing function into a pipeline-driven engine.
• Expertise in funnel design and attribution models.
• Strong knowledge of paid acquisition, SEO, content, lifecycle/CRM marketing, and ABM.
• Experience with enterprise and mid-market GTM motions.
• Experience defining ICP and segmentation and ROI messaging.
• Solid product marketing background: positioning and GTM for complex products.
• International experience across US, Europe and Asia.
• Experience hiring and coaching growth-focused teams.
• LegalTech experience or familiarity with the legal market is a plus.

Responsabilités

• Lead Jus Mundi’s Marketing organization and drive revenue-aligned growth.
• Build a scalable demand engine and end-to-end funnel visibility.
• Partner with Revenue leader, RevOps and Sales on KPIs and governance.
• Define ICP/segmentation and translate products into ROI-driven messaging.
• Elevate brand, content and product marketing to drive demand and conversion.
• Assess, hire and grow a high-performance marketing team.

Connaissances

B2B SaaS growth

Go-to-market strategy

Demand generation

Lead management

SEO/SEM

ABM

CRM & marketing automation

Leadership & team building

Global/international experience

Budget management

Formation

Bachelor's degree in Marketing or related field

Outils

LinkedIn Ads

Google Ads

CRM platforms

Marketing Automation

ABM tooling

Description du poste

About the Role

We’re looking for Jus Mundi’s VP of Marketing to lead and scale our global Marketing organization.

Reporting directly to the CEO, you will drive Jus Mundi’s global marketing strategy and transform Marketing into a fully integrated, revenue-driving function aligned with the company’s international growth ambitions.

You will work in close partnership with the Revenue leader to align demand generation, pipeline growth, conversion and revenue objectives across the full funnel.

The ideal candidate combines strategic leadership, strong execution capabilities, and deep expertise in B2B SaaS growth and international go-to-market strategies. Experience operating across the US and European markets in complex B2B environments is essential; exposure to Asia, LegalTech, and AI is a strong plus

Your mission at Jus Mundi

Own Jus Mundi’s global marketing strategy and build a predictable, data-driven engine that generates, converts and nurtures pipeline into revenue.

Today, Marketing has strong foundations in brand, content, product marketing and events. Your job is to evolve it into a high-performing growth organization with clear ownership of pipeline and measurable impact on revenue. You will also lead a major positioning shift: from a specialized Legal AI serving a few legal practices, to a multi-specialized Legal AI leading the AI revolution across legal domains.

You will lead the entire Marketing department and partner closely with the Revenue Leader and RevOps to build one shared, fully integrated funnel, from campaign to closed revenue.

To support these objectives, you will:

• Define and operationalize our ICP and segmentation strategy across regions, customer types and legal verticals
• Build scalable demand generation engines : SEO/AIO, paid, ABM, partnerships, events
• Design and optimize lead management and conversion systems : nurturing, scoring, handoff, lifecycle
• Turn brand, content and product marketing into core drivers of demand and conversion
• Establish end-to-end funnel visibility and accountability , from traffic to opportunity to revenue
• Build a cross-functional revenue operating model with Sales and RevOps: shared KPIs, single source of truth, pipeline reviews
• Assess, upgrade and grow the team , from generalist execution to specialized, high-performance operators

Preferred Experience and Skills

• Proven track record transforming a B2B SaaS marketing function into a pipeline-generating engine, with direct ownership of pipeline and/or revenue targets (not just leads or brand metrics)
• Deep expertise in funnel design and optimization (lead → MQL → SQL → opportunity → revenue), attribution models, CAC tracking and channel-level performance
• Strong command of paid acquisition (LinkedIn, Google, retargeting), SEO and conversion-focused content, lifecycle/CRM marketing and automation, and ABM
• Experience with enterprise and mid-market GTM motions, including long and complex sales cycles
• Experience defining ICP and segmentation frameworks, and translating complex products into clear, ROI-driven messaging per segment and persona
• Solid product marketing background: positioning, messaging and go-to-market for complex products
• International experience across the US, Europe and Asia, with the ability to adapt GTM and demand generation to regional dynamics
• Experience assessing, hiring and coaching teams, including growth, performance, lifecycle and ops profiles
• LegalTech experience or strong familiarity with the legal market is a strong advantage

Mindset : data-driven and performance-oriented, hands‑on from strategy to execution, comfortable with ambiguity and scaling environments, ready to challenge the status quo and reset expectations on what marketing should deliver, in tight partnership with Sales and RevOps.

Interview process

We’re proud of our multicultural team representing 37 nationalities! To ensure smooth communication, please apply in English ( CV + Application Form ).

• Screening Call with Laurine, Talent Acquisition (45 min)
• Interview with Jean-Rémi, CEO & Hiring Manager (45 min)
• Interview with Barnabé, VP of Strategy + Alexandre, VP Legal, Institutional & Legal Affairs (1h)
• Interview with Stéphane, VP of Product + Sneha, Head of Marketing (1h)
• Business Case presentation & discussion (2h)
• Culture & Values interview + Meet the Team, at the office (2h)

Please note that, due to the nature of the sector we operate in, the final steps of our recruitment process include reference calls and a background check.

Need More Reasons to Join Us?

• Enjoy a hybrid working organization that combines remote and on-site work (2 days).
• Get 5 weeks of vacation each year, and take them whenever it suits you.
• Receive 100% coverage of private health insurance for yourself and your children.
• Enjoy 60% company-funded restaurant vouchers for your weekday meals (Swile).
• Participate in company-wide summits called JM Fest to connect and inspire.
• Stay active with a co-financed ClassPass membership by accessing a variety of fitness and wellness activities.
• Enjoy the flexibility to work from anywhere across the globe for up to 8 weeks per year.
• Receive relocation assistance to help ease your transition to France.
• Last but not least: Experience a commitment to building a warm, inclusive, and diverse environment.

At Jus Mundi, we believe that diversity, equity, and inclusion are key to our success. Confidence can sometimes hold us back from applying for a job, but we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. We celebrate diverse backgrounds, experiences, and identities, and we encourage you to apply regardless of how you identify. Whether you’re early in your career or a seasoned professional, your unique perspective and skills are what matter most. Join us in building a workplace where everyone feels valued, empowered, and excited to contribute their best work every day.