VP Growth Europe - Scale European D2C Across 27 Markets

Scento; Paris; Hybrid; EUR 190,000 - 250,000; Full time

Benefits offered by this job

Performance bonus

Remote-friendly EU

Offices Paris/Berlin

Learning budget

Perfume allowance

Paid holidays

Job summary

Scento is seeking a VP Growth Europe to own the growth strategy across 27 European markets, from first click to repeat purchase. You will lead heads of performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, and align them on a single growth plan.

You will allocate a large multi-channel budget across Meta, Google, TikTok, creators and affiliates, driven by CAC and payback targets. The role reports to the founder/CEO and requires strong leadership across markets.

Qualifications

• 10+ years in growth or marketing, including 4+ years leading growth at a fast-scaling D2C or e-commerce business in Europe.
• Proven record of scaling paid and organic channels across several European countries and languages.
• Strong commercial and analytical judgement: unit economics, CAC, LTV and cohort thinking.
• Experience leading senior managers, and fluent English; French or German is a strong plus.

Responsibilities

• Own Scento's growth strategy and targets across 27 European markets, from first click to repeat purchase.
• Lead the heads of performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, and bring them onto one growth plan.
• Allocate a large multi-channel acquisition budget across Meta, Google, TikTok, creators and affiliates against CAC and payback targets.
• Run the experimentation programme on the storefront and checkout together with product and data.
• Shape seasonal peaks such as the perfume advent calendar and the gifting season across every market.
• Report growth to the founder and turn data into weekly decisions.

Skills

Growth leadership

Team leadership

Paid & organic channels

Analytical judgement

English fluency

Job description

Scento is seeking a VP Growth Europe to own the growth strategy across 27 European markets, from first click to repeat purchase. You will lead heads of performance marketing, SEO and AI search, CRM and lifecycle, and partnerships, and align them on a single growth plan.

You will allocate a large multi-channel budget across Meta, Google, TikTok, creators and affiliates, driven by CAC and payback targets. The role reports to the founder/CEO and requires strong leadership across markets.