VIP CRM Team Lead

Jobgether SRL; France; Remote; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Fully remote working

Family support

Mental health and wellbeing resources

Language learning courses

Training and professional development

Job summary

Jobgether SRL is seeking a VIP CRM Team Lead in France to shape the strategy and day-to-day execution of CRM initiatives for high-value customers. You will lead the lifecycle from pre-VIP activities to reactivation, driving engagement, retention, and expansion.

You will collaborate with Product, VIP Support, Content, Casino, and other teams to develop innovative approaches that improve customer value in a global, data-driven iGaming organization.

Qualifications

• 2–3+ years of CRM experience within the iGaming industry.
• Proven track record leading or managing a CRM team.
• Strong knowledge of lifecycle communication, customer segmentation, retention strategies, and promotional mechanics.
• Experience working with CRM and financial performance metrics and using data to inform commercial decisions.
• Ability to create, assess, and optimize promotional plans based on performance data and customer behavior.

Responsibilities

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and overall execution.
• Build and optimize the VIP customer lifecycle across communication, promotions, reactivation, and pre-VIP engagement activities.
• Develop promotional plans, coordinate their execution, and align campaigns with customer segments and business objectives.
• Define VIP segmentation strategies and tailor approaches for different player groups.
• Monitor CRM and financial performance metrics weekly and monthly to decide scaling, adjustment, or discontinuation.
• Review CRM processes and workflows to identify gaps and implement improvements.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams for alignment.
• Monitor market developments to recommend new CRM strategies and opportunities for growth.

Skills

CRM strategy

Lifecycle management

Data analysis

Team leadership

Cross-functional collaboration

VIP segmentation

Performance metrics

CRM platforms

Tools

CRM dashboards

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Team Lead based in France.

As VIP CRM Team Lead, you will lead the strategy and day-to-day execution of CRM initiatives focused on high-value customers and their long-term engagement.

You will shape the full VIP customer lifecycle, from pre-VIP activities and personalized communication to promotions, retention, and reactivation.

The role combines people leadership, CRM strategy, data analysis, and cross-functional collaboration in a fast-paced iGaming environment.

You will use customer and financial insights to identify opportunities, optimize campaigns, and determine which initiatives should be scaled, adapted, or discontinued.

You will also strengthen CRM processes and workflows, ensuring the team operates efficiently and consistently against clear business objectives.

Working closely with Product, VIP Support, Content, Casino, and other teams, you will help develop innovative approaches that improve customer value and experience.

This is an opportunity to have a meaningful impact on VIP engagement while building a high-performing CRM function within a global, data-driven organization.

Accountabilities

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and overall execution while supporting team development and performance.
• Build and continuously optimize the VIP customer lifecycle across communication, promotions, reactivation, and pre-VIP engagement activities.
• Develop promotional plans, coordinate their execution, and ensure campaigns are aligned with customer segments and business objectives.
• Define and refine VIP segmentation strategies, developing tailored approaches for different player groups and levels of customer value.
• Monitor CRM and financial performance metrics on a weekly and monthly basis, using insights to determine which initiatives should be scaled, adjusted, or discontinued.
• Review existing CRM processes and team workflows, proactively identifying gaps and implementing improvements that increase efficiency and effectiveness.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other relevant teams to ensure consistent execution and alignment.
• Monitor competitors and market developments, using research and insights to recommend new CRM strategies, VIP initiatives, and opportunities for growth.

Requirements

• 2–3+ years of CRM experience within the iGaming industry, with a strong understanding of customer lifecycle management.
• Previous experience leading or managing a CRM team or a closely related function.
• Strong knowledge of lifecycle communication, customer segmentation, retention strategies, and promotional mechanics.
• Experience working with CRM and financial performance metrics and using data to inform commercial decisions.
• Ability to create, assess, and optimize promotional plans based on performance data and customer behavior.
• Strong understanding of how CRM activities influence customer engagement, retention, revenue, and broader product metrics.
• Hands‑on experience with CRM platforms and established CRM processes, with the ability to work effectively within structured operational environments.
• Proven ability to identify process gaps independently, recommend practical improvements, and drive their implementation through to completion.
• Experience collaborating cross-functionally with Product and other business teams in order to deliver coordinated customer initiatives.
• Strong analytical thinking, commercial awareness, ownership, and problem‑solving skills, with the ability to make informed decisions from data.
• Intermediate English communication skills, both written and spoken.
• Experience working with VIP audiences, including deeper segmentation, personalized communication, and high‑value customer strategies, is considered a strong advantage.

Benefits

• Fully remote working environment with the flexibility to work from anywhere.
• Full-time employment within an international, fast-paced iGaming environment.
• Children allowance and family-oriented support.
• Mental health and wellbeing support.
• Access to sports and physical activity benefits.
• Language learning courses.
• Automotive services and support.
• Veterinary services for pets.
• Home office setup assistance.Dental care and related services.
• Books and stationery allowance.
• Training and professional development compensation.
• Massage and additional wellbeing perks.
• A collaborative, international environment with opportunities to work across multiple markets and functions.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice:

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.