User Acquisition Manager - Mobile Games

Voodoo; Paris; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Premium healthcare for you and family

Swile Lunch voucher

Gymlib access

Wellness activities in Paris office

Flexible vacation policy

1 Remote day / week

Child daycare facilities

Job summary

Voodoo is seeking a User Acquisition Manager in Paris to own UA activities for a portfolio of mobile games and apps. You will manage multi-million dollar budgets, analyze performance, and collaborate with Product and Creative teams to drive global hits.

You will leverage your expertise in performance marketing, platforms like Facebook Ads and AdMob, and MMPs to optimize campaigns while mentoring juniors and leading cross-functional growth initiatives.

Qualifications

• You have experience in performance marketing and paid acquisition in apps or gaming.
• You have a track record with direct response ROAS strategies on mobile games.
• You know user acquisition platforms and MMPs such as Appsflyer and Adjust.
• You are familiar with experimentation methodologies and processes.
• You are a hacker who explores creatives, product analytics and influencers for growth.
• You speak and write English fluently.

Responsibilities

• Plan and manage UA campaigns for one or multiple games with multi million dollar budgets.
• Analyze campaign performance, identify signals, and improve ROAS.
• Collaborate with Product and Creative teams to coordinate efforts.
• Use internal growth tools and work with the Tech team to improve them.
• Share UA best practices across teams and lead transversal projects.
• Lead and coach junior team members.

Skills

Performance marketing

Paid acquisition

ROAS strategies

UA platforms (Facebook Ads, AdMob, App

Tools

Appsflyer

Adjust

TikTok

Job description

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a User Acquisition Manager to own user acquisition activities on a portfolio of mobile games and apps. Reporting to one of our UA Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.

• Plan and manage UA campaigns for one or multiple games with multi million dollar budgets

• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

• Work closely with our Product and Creative teams to coordinate efforts and share feedback

• Use our suite of internal growth tools and interface with our Tech team to continuously improve them

• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

• Lead transversal projects and coach junior team members

Profile

• You have experience in performance marketing and paid acquisition, in app or gaming companies

• You have a successful track record with direct response ROAS strategies on mobile games

• You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

• You’re well-versed with experimentation methodologies and processes

• You’re a hacker: you can jump into different avenues to achieve growth, getting involved into creatives, product, analytics, organics, influencers, etc

• You speak and write English fluently

• You wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Flexible vacation policy

• 1 Remote day / week

• Child daycare facilities (Les Petits Chaperons rouges)