Senior Ad Monetization Strategist

Voodoo; Paris; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Premium healthcare (100% paid by Voodoo)

Swile Lunch voucher

Gymlib (100% paid by Voodoo)

Wellness activities

Flexible vacation policy

Remote days

Child daycare facilities

Job summary

Voodoo is seeking a seasoned expert in ad monetization to join their Growth Team in Paris. The successful candidate will manage strategies across various ad networks, analyze performance metrics, and collaborate with internal studios to enhance monetization strategies.

With a minimum of 5 years experience required, candidates should have strong analytical skills and be data-driven. Voodoo offers a comprehensive benefits package, including premium healthcare for employees and their families, flexible vacation, and wellness activities.

Qualifications

• At least 5 years of experience in ad monetization with a top studio.
• Strong analytical and organization skills.
• Proactive responses to challenges.
• Understanding the mobile gaming competitive landscape.

Responsibilities

• Manage ad monetization strategy across various ad networks.
• Design and operate AdOps processes for games.
• Analyze monetization performance against key metrics.
• Run A/B tests to optimize monetization efforts.
• Build relationships with strategic partners and ad networks.
• Liaise with internal teams for tech-related topics.

Skills

Ad monetization

Data analysis

Excel

Statistical analysis tools

Creativity

English fluency

French

Understanding mobile ad tech

Job description

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

• Manage ad monetization strategy across a portfolio of games and demand partners, working directly with studios.
• Design, launch, and analyze A/B tests to optimize monetization efforts, from setup to results and recommendations.
• Work with studios to improve the overall monetization strategy of our games, including IAP, pricing, etc.
• Analyze monetization performance against key metrics (LTV, ARPDAU, eCPM, retention) and turn insights into ship / iterate / kill decisions.
• Drive cross-monetization projects: integrate and scale new ad networks and partner solutions, owning the partner relationship.
• Liaise with internal teams on tech-related topics: SDK integrations, data and dashboarding, automation needs.

Profile

• Strong expertise in ad monetization within a top mobile gaming studio.
• Knowledge of an ad mediation platform (such as MAX or LevelPlay) and of an MMP (such as Adjust).
• Fluent English; comfortable communicating with studios and external partners.
• Data-driven and detail-oriented, with strong analytical and organizational skills.
• Advanced Excel / Google Sheets, strong with dashboards and data manipulation.
• Ability to develop proactive and efficient responses to pressing issues and challenges.
• A hacker and creative mindset.

Benefits

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Flexible vacation policy
• Remote days
• Child daycare facilities (Les Petits Chaperons rouges)