Growth Strategy & Ad Monetization Manager

Voodoo; Paris; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Premium healthcare

Gymlib

Wellness activities in Paris office

Flexible vacation policy

Child daycare facilities

Job summary

Voodoo in Paris is seeking a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will own revenue‑critical topics, combining strategic thinking with data‑driven analysis and hands‑on execution to grow the business.

Analyze ARPDAU, fill rate, eCPM and LTV, optimize waterfall configuration and mediation, and lead A/B tests to maximize yield. You will collaborate with product, UA, data and creative teams, while ensuring user experience stays central.

Qualifications

• Master’s degree from a top engineering or business school.
• 3–6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.).
• Fluent in English and French; strong communication skills.

Responsibilities

• Drive growth monetization strategy across a portfolio of games and apps.
• Analyze ARPDAU, fill rate, eCPM, LTV and ad engagement.
• Identify structural improvements in waterfall configuration, in‑app bidding, pricing strategy, and demand diversification.
• Lead A/B tests and coordinate with product, UA, data, and creative teams to maximize revenue while preserving user experience.

Skills

Analytical

Strategic thinking

Cross-functional collaboration

Fluent in English and French

Education

Master’s degree from top engineering or business school

Tools

SQL

Job description

Growth

Paris

On-site

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

Role

We are looking for a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will work directly on revenue-critical topics, combining strategic thinking, data-driven analysis, and operational execution to improve performance across millions of daily users. This role is ideal for someone with a consulting or analytical background who wants to move from advising to owning a € multi-hundred-million revenue engine.

• Drive revenue Performance
• Own ad monetization performance across a portfolio of games and apps
• Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
• Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
• Translate analysis into concrete action plans with measurable revenue impact
• Optimize the ad tech stack
• Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
• Structure and lead A/B tests to maximize yield and long‑term LTV
• Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
• Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics
• Lead high-impact projects
• Structure ambiguous ad monetization challenges and break them into actionable workstreams
• Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy
• Build scalable processes and dashboards to professionalize performance tracking
• Contribute to long‑term ad monetization strategy and revenue diversification initiatives
• Act as a business owner
• Operate with full visibility on revenue performance
• Take ownership of initiatives end‑to‑end, from diagnosis to implementation
• Influence key decisions impacting millions in annual revenue

Profile

• Master’s degree from a top engineering or business school (Programme Grande Ecole).
• You have 3-6 years of experience in a fast‑paced environment (start‑up, strategy consulting, investment banking, etc.)
• You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way
• You wish to work in an environment that values candor, freedom, and responsibility
• Nice to have:
• You can run your own SQL queries
• You have experience in gaming or performance marketing
• You are fluent in English and French

Benefits

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Flexible vacation policy
• Child daycare facilities (Les Petits Chaperons rouges)