US Expansion & Digital Marketing Lead

Who's Next; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Résumé du poste

WSN Développement, the Paris-based events organizer behind Who's NEXT, seeks a US Project Manager to lead the American expansion. You will represent the brand in the United States, identifying talent and partners, and building a bridge between Paris and US creative communities.

You'll co-create the market entry strategy, adapt the experience to US buyers, and manage the expansion budget with ROI in mind, collaborating with marketing, communications and production teams in Paris.

Qualifications

• 5–7 years of experience in business development or international project management within fashion/retail.
• Autonomous, agile and solutions-oriented mindset.
• Fluent English; comfortable pitching in English.

Responsabilités

• Co-build the strategy for launching and rolling out WSN concepts in the United States (goals, calendar of key events, brand positioning).
• Translate and adapt the WSN experience to the US market codes, practices and requirements (pricing, US collection seasonality, buying formats).
• Build the business plan and manage the budget dedicated to US expansion, with a sharp eye on ROI.

Connaissances

Business development

International PM

Fashion industry

English proficiency

Teamwork

Description du poste

Contract type: Permanent (CDI)

Experience: 5 to 10 years

ABOUT WSN

WSN DEVELOPPEMENT is the organizing company behind international Fashion, Design, Jewelry and Lingerie events: WHO'S NEXT, PREMIERE CLASSE, MATTER AND SHAPE, IMPACT, BIJORHCA, SALON INTERNATIONAL DE LA LINGERIE and INTERFILIERE PARIS.

We have been organizing events for 30 years at Porte de Versailles (late January and early September) and in the Jardin des Tuileries during Paris Fashion Week (early March and early October).

Our events allow French and international brands and designers to showcase their collections, materials and solutions to buyers and fashion professionals from around the world.

WSN's ambition is to offer fashion retailers physical and digital solutions to grow their business all year round, building on its long-standing activity as an organizer of professional fashion events.

Our offices are located in Paris (75010), within La Caserne, the largest ecological transition accelerator dedicated to the fashion and luxury industry in Europe.

WSN is a subsidiary of the Comexposium group, one of the world's leading event organizers, with more than 150 events held worldwide each year.

JOB DESCRIPTION

Our DNA in a nutshell
For over 30 years, WSN Développement has been the beating heart of creation. We don't just create trade shows: we orchestrate international meeting points (Who's Next, Premiere Classe...) where fashion, lifestyle, art de vivre and innovation meet, collaborate and do business. Ready to export this alchemy across the Atlantic?

The role
As part of our international expansion, we are looking for our future US Project Manager. Your mission? Be the ambassador for WSN in the United States. You won't be selling square meters — you'll be exporting a vision, uncovering tomorrow's American talent, and connecting creative communities on both continents.

YOUR HIGH-FASHION & BUSINESS MISSIONS

• Roadmap & Vision: Co-build the strategy for launching and rolling out WSN concepts in the United States (goals, calendar of key events, brand positioning).
• Cultural Fit: Translate and adapt the WSN experience to the codes, practices and requirements of the American market (pricing, US collection seasonality, buying formats).
• Flight pilot: Build the business plan and manage the budget dedicated to US expansion, with a sharp eye on ROI.

2. Business Development, Curating & Community Building

• Selection & Prospecting: Identify, win over and onboard the American ecosystem (emerging brands, established designers, industry influencers, sponsors and media partners).
• Deal Making: Lead business negotiations from A to Z with the flexibility and customer service mindset typical of American culture.
• Influence network: Recruit, coordinate and drive a network of local agents and business referrers in key hubs (New York, Los Angeles, Miami).
• Retention & Experience: Nurture your portfolio of US brands to turn them into recurring ambassadors of our events.
• Trend hunter: Map the competitive ecosystem (trade shows, pop-ups, showrooms) and decode the early signals of US creative industries (Fashion, Design, Lifestyle, Beauty).
• Format innovation: Analyze the new expectations of American buyers (phygital, sustainability/Impact, cutting-edge retail) to inform the thinking of our creative and production teams in Paris.

PROFILE

• Background & Network: You have significant experience (5 to 7 years minimum) in business development or international project management, ideally within the fashion, retail or creative industries.
• Entrepreneurial mindset: You thrive on challenge. Launching a market energizes you — you are autonomous, agile and solutions-oriented.
• French-American at heart: You have a strong command of US business culture. Your English is naturally bilingual (pitching in English is part of your daily routine).
• Team spirit: WSN is a collective adventure. You know how to work cross-functionally with marketing, communications and production.