Project Manager – Digital Marketing, CRM & Operational Coordination M/F

Who's Next; Paris; Hybride; EUR 45 000 - 65 000; Temps partiel

Résumé du poste

WSN DEVELOPPEMENT is seeking a Project Manager for Digital Marketing, CRM and Operational Coordination in Paris for a 6-month fixed-term contract. You will drive the email and newsletter communications roadmap across all WSN events, coordinating with Event Directors to sequence campaigns effectively.

Role focuses on CRM/email marketing, campaign performance analytics, and collaboration with Content, Design and Data teams to ensure visually compelling, on-brand messaging for visitors and

Qualifications

• Solid experience in CRM and/or email marketing within events/fashion or lifestyle contexts.
• Proficiency with Mailchimp and Salesforce Marketing Cloud; willingness to work with HTML as needed.
• Strong sense for fashion visuals and messaging that resonates with audiences.
• Ability to manage multiple projects strategically while ensuring smooth execution.
• Team player with strong interpersonal skills; hands-on at events and with messaging adjustments.

Responsabilités

• Analyse campaign performance and optimise based on KPIs (open rate, CTR, conversions, unsubscribes).
• Create and send email/newsletter campaigns via Salesforce Marketing Cloud and Mailchimp, including testing and reporting.
• Define and manage a multi-event digital campaign roadmap across planning, targeting and content.
• Collaborate with Content, Design and Data teams to deliver effective, visually engaging campaigns.
• Contribute to researching visual codes and ensure brand consistency across events.

Connaissances

CRM platforms

Email marketing

Campaign analysis

Salesforce Marketing Cloud

Mailchimp

HTML basics

Stakeholder coordination

Outils

Mailchimp

Salesforce Marketing Cloud

HTML

Description du poste

Project Manager – Digital Marketing, CRM & Operational Coordination M/F

Position: Project Manager – Digital Marketing, CRM & Operational Coordination H/F
Contract type: fixed-term contract

ABOUT WSN

WSN DEVELOPPEMENT is a leading organiser of fashion events in Paris, including WHO'S NEXT, PREMIERE CLASSE, MATTER AND SHAPE, SHOPPE OBJECT PARIS, BIJORHCA, SALON INTERNATIONAL DE LA LINGERIE and INTERFILIERE PARIS.

Our events take place at Porte de Versailles (in late January, July and early September) and in the Tuileries Garden during Paris Fashion Week (in early March and late September).

They provide French and international brands with the opportunity to showcase their collections to professional buyers from around the world, while also connecting with and communicating to key players across the industry.

More than 30 years after its creation, WSN is a company undergoing significant transformation.

WSN aims to provide fashion retailers with physical and digital solutions to help grow their businesses throughout the year through its WSN.community platform, building on its longstanding expertise as a professional fashion event organiser.

To strengthen our Communications team, we are looking for a Project Manager for a 6-month fixed-term contract. As a Digital Marketing Project Manager within the Communications team, you will be responsible for the digital communications roadmap related to email and newsletter campaigns across all WSN events, targeting both visitors and exhibitors.

Your role sits at the intersection of strategic vision and operational execution. Working closely with the Event Directors, you will coordinate communications over time to ensure an effective and consistent sequencing of messaging and campaigns.

YOUR RESPONSIBILITIES

• Analyse campaign performance and continuously optimise campaigns based on key KPIs: open rate, click-through rate, conversion, unsubscribe rate, etc.
• Create and send email and newsletter campaigns via Salesforce Marketing Cloud and Mailchimp, including testing, targeting, automation and reporting.
• Define and manage a multi-event digital campaign roadmap, including planning, prioritisation, targeting and content.
• Work closely with the Content, Graphic Design and Data teams to deliver campaigns that are effective, visually engaging and meaningful.
• Actively contribute to researching visual and creative codes, ensuring brand consistency and alignment with the fashion and creative identity of each event.

ABOUT YOU

• Solid experience in CRM and/or email marketing, ideally within an events, fashion or lifestyle environment.
• Proficiency in Mailchimp and Salesforce Marketing Cloud, with a willingness to get hands-on with HTML when needed.
• A strong sensitivity to fashion and visual design, with a good eye for identifying compelling imagery and effective messaging.
• Ability to take a high-level, strategic view while ensuring smooth execution across multiple projects and priorities.
• A strong team player with excellent interpersonal skills who enjoys being hands-on: attending events, coordinating teams and adapting messaging to practical needs.
• Curious, rigorous, agile and comfortable working in a constantly evolving environment.Highly organised, detail-oriented and able to produce flawless