Trade Marketing Coordinator

LVMH Group; Paris; Sur place; MXN 420 000 - 600 000; Plein temps

Résumé du poste

Dior in Mexico City is seeking a Trade Marketing Coordinator to plan, develop and execute events and in-store activations across Fragrance, Makeup, and Skincare, driving sales while strengthening the brand's luxury position.

You will collaborate with Marketing, Sales and Visual Merchandising to implement trade strategies, measure performance with KPIs, and ensure exceptional consumer experiences aligned with Dior standards.

Qualifications

• Ideally 3+ years of experience in Trade Marketing, Retail Marketing, Brand Activation, or related field.
• Experience within Beauty, Luxury, Retail, or Consumer Goods is valued.
• Strong understanding of point-of-sale dynamics and consumer activation.

Responsabilités

• Strategic Launch & Commercial Planning: collaborate to implement annual launch strategy and promotions.
• Events & In-Store Activations: conceptualize and execute activations for key periods in-store.
• Trade Marketing Management: design and implement annual plan across channels.
• Cross-functional Coordination: work with Marketing, Sales, Visual Merchandising, Retail, Logistics and agencies.
• Performance Analysis & Optimization: prepare reports, monitor KPIs, sell-out, ROI, and trends.

Connaissances

Project management

Analytical skills

Reporting skills

Presentations

KPIs/ROI analysis

Outils

Excel

Description du poste

As a Trade Marketing Coordinator, you will be responsible for the planning, development, and execution of events and animation strategies across points of sale, covering the Fragrance, Makeup, and Skincare categories.

The role focuses on driving sales performance while strengthening Dior’s brand positioning, ensuring that every initiative delivers an exceptional consumer experience aligned with the luxury and excellence standards of the Maison.

You will work closely with Marketing, Sales, and Visual Merchandising teams to implement key trade strategies, strengthen consumer engagement, and reinforce Dior’s presence across the market.

Job responsibilities

Strategic Launch & Commercial Planning

• Collaborate with Product Managers to implement the annual launch strategy.
• Develop promotional and activation plans for key dates within the commercial calendar.
• Translate brand and product priorities into impactful point-of-sale initiatives.

Events & In-Store Activations

• Conceptualize, propose, and execute in-store activations for strategic commercial periods, including Valentine’s Day, Mother’s Day, Father’s Day, Buen Fin, and Christmas.
• Ensure each activation delivers a unique and memorable luxury experience.
• Coordinate implementation with regional and retail teams, ensuring alignment with global guidelines and Dior standards of excellence.

Trade Marketing Management

• Design, negotiate, and implement the annual Trade Marketing plan in alignment with commercial and brand objectives.
• Ensure consistent and high-quality execution across all sales channels.
• Identify opportunities to strengthen brand visibility, consumer engagement, and sell-out performance.

Cross-functional Coordination

• Collaborate closely with Marketing, Sales, Visual Merchandising, Retail, Logistics, agencies, and other relevant stakeholders.
• Develop detailed implementation guides and activation manuals.
• Effectively communicate guidelines, timelines, and execution requirements to all teams involved.

Performance Analysis & Optimization

• Prepare qualitative and quantitative reports to evaluate activation performance.
• Monitor key indicators including KPIs, sell-out sales, and return on investment (ROI).
• Analyze performance by axis, franchise, and ranking to identify growth opportunities.
• Recommend targeted activations and improvement initiatives based on business performance.
• Monitor competitor activities and relevant market trends.
• Develop competitive reports, including photographic analysis.
• Identify best practices, opportunities, and recommendations to strengthen Dior’s execution in the market.

Responsibilities may evolve according to business needs and ongoing projects.

Profile

Experience & Education

• Ideally, 3+ years of experience in Trade Marketing, Retail Marketing, Brand Activation, or a related field.
• Experience within Beauty, Luxury, Retail, or Consumer Goods is highly valued.
• Strong understanding of point-of-sale dynamics, commercial calendars, and consumer activation.

Technical Skills

• Strong project management capabilities.
• Advanced proficiency in Excel.
• Strong analytical and reporting skills.
• Ability to develop and deliver high-impact presentations.
• Understanding of KPIs, sell-out performance, and ROI analysis.

Key Soft Skills

• Creativity & innovation.
• Initiative and proactivity.
• Resourcefulness and resilience.
• Critical thinking and problem solving.
• Teamwork and collaboration.
• Communication and interpersonal skills.
• Emotional intelligence and empathy.
• Learning agility and adaptability.
• Strategic thinking and business acumen.
• Strong attention to detail and work ethic.

Dior Values

• Craft Together with Joy
• Excel for Ultimate Luxury
• Lead with Audacity
• Cultivate Triumphant Inclusivity
• Commit & Act to Re-enchant the World

Inclusion & Diversity

Inclusivity is at the heart of Parfums Christian Dior’s excellence. The Maison is committed to creating an environment where everyone feels respected, welcomed, and valued, regardless of their uniqueness.

Reasonable adjustments can be provided throughout the application process upon request.

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.