Strategy Director

The Branding Journal; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

CBA, a Paris-based global design agency, is seeking a Senior Strategy lead to drive strategic thinking for key brands and multi-market accounts. You will influence senior client decisions, shape brand positioning, and manage cross-disciplinary teams to deliver high-impact work.

You will develop briefs, synthesize data into compelling narratives, and lead pitches while ensuring commercial rigour across multiple demanding projects. Hybrid work in Paris with a collaborative, people-focused culture.

Qualifications

• Significant experience leading high-impact brand challenges.
• Strong ability to translate insights into strategic recommendations.
• Excellent narrative and executive-level storytelling skills.
• Experience with global brand portfolios or multi-market accounts.
• Ability to manage multiple projects with tight deadlines.

Responsabilités

• Lead high-impact strategic thinking and influence senior client decisions.
• Take a pivotal strategic role on a key global account.
• Build trusted client relationships and provide leadership across teams.
• Own strategic deliverables from hypothesis to presentation.
• Translate research into robust recommendations shaping brand positioning.
• Formulate hypotheses and interrogate datasets for insights.
• Assess brand performance and opportunities for growth.
• Establish efficient workflows for multiple projects.
• Apply AI tools and modern methodologies to improve delivery.
• Develop strategic platforms for breakthrough creative work.
• Lead pitches and contribute to new business growth.
• Manage project targets, budgets, and delivery with commercial rigor.
• Influence clients and multidisciplinary teams with clarity.

Connaissances

Strategic thinking

Leadership

Executive presentation

Research synthesis

Brand strategy

Client management

Cross-functional collaboration

Data interpretation

Description du poste

Created in 1982 in Paris, CBA is a global design agency with 15 offices around the world. Our story is all about people; we gather and foster passionate and creative people all around the world. Developing multiple synergies within our network is our strength to bring your brand to life!

Our moto? We believe in design as a transformative tool. For us, it's always a force for good that'll make a lasting positive impact. Our international crew shares a passion to create cutting edge design, enabling it to work its magic and transform brands into forces which empower consumers.

What we do? We create positive brands and businesses that engage and empower people in meaningful ways. As designers, we use our craft strategically to give brands extra value. We do this by defining and creating unique expressions and experiences, positioning them to become drivers of change.

How we do it? We work on the essence of the brand by activating our expertise at its service. We elevate brands with creative and innovative offers such as Critical Imprint® and Sprint Mode™.

We are a Brand with Heart.

We Brand with Heart.

We create Brand with Heart.

What you'll do

• Lead high-impact strategic thinking, influence senior client decisions and turn complex insights into clear, decisive action.
• Take a pivotal strategic role on one of our key global accounts, working across a diverse portfolio of brands and supporting other accounts as demand requires.
• Build trusted, long-term client relationships and provide strategic leadership across multidisciplinary teams.
• Own strategic deliverables from hypothesis through to recommendation, creating compelling narrative arcs and high-impact client presentations.
• Translate qualitative and quantitative research into robust recommendations that shape brand positioning and drive growth.
• Formulate sharp hypotheses, design primary and secondary research, and interrogate complex datasets to uncover high-value insights.
• Assess brand performance, competitive landscapes and cultural shifts to identify clear opportunities for growth.
• Establish efficient workflows that enable high-quality strategic delivery across multiple demanding projects.
• Apply AI tools, modern research techniques and innovative methodologies to improve efficiency and accelerate delivery.
• Develop briefs, points of view and strategic platforms that inspire breakthrough, award-winning creative work.
• Lead strategic thinking for pitches, identify organic growth opportunities within existing accounts and contribute to winning new business.
• Manage project targets, budgets and delivery, ensuring strategic ambition is matched by commercial rigour.
• Influence clients and multidisciplinary teams with confidence, clarity and a compelling point of view.

What you'll need

• Significant experience in strategy, with a proven track record of leading high-impact brand and business challenges.
• Strong analytical capability, including the synthesis of qualitative and quantitative research into clear, actionable recommendations.
• Exceptional narrative and presentation skills, with the ability to structure complex information into persuasive executive-level stories.
• Experience working across major global brand portfolios or complex, multi-market accounts.
• Demonstrated ability to manage multiple projects and tight deadlines while maintaining strategic quality and attention to detail.
• Confidence and gravitas when guiding senior clients, influencing stakeholders and aligning multidisciplinary teams.
• A commercially minded approach, with experience contributing to pitches, account growth, project targets and budgets.
• A passion for culture, design, innovation and emerging marketing trends.
• Curiosity about AI, new technologies and modern methodologies, with a practical interest in applying them to improve strategic work.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures.

CBA, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.