Strategy Manager

Tadera; Puteaux; On-site; EUR 45,000 - 62,000; Full time

Job summary

Jobtailor is seeking a mid-level Strategy/Planning professional to own the annual and campaign-level strategic direction for a major beauty account. You will advise on media topics, build clear strategic guidelines, and ensure alignment between strategy and execution with client and activation teams.

The role demands strong storytelling, data-driven recommendations, and fluency in English, with French as a plus for the local market.

Qualifications

• 3 to 5 years of post-graduation experience in strategy/strategic planning.
• Solid understanding of paid, owned and earned media.
• Deep grasp of digital media (social, commerce, retail media, performance).
• Ability to balance data rigor with compelling storytelling in recommendations.
• Curious about culture, consumers, and evolving communication.
• Awareness of the European media context.
• Fluent English required; French is a plus for local market.
• Strong PowerPoint and Excel skills; familiarity with research tools.
• Excellent presentation and writing with an autonomous yet collaborative mindset.

Responsibilities

• Define annual and campaign-level strategic direction for the beauty account.
• Advise the client on media topics shaping their category.
• Build annual strategic guidelines and actionable campaign strategies.
• Collaborate with client teams and activation leads to align strategy and execution.
• Present and defend recommendations to the client with confidence.
• Develop thought leadership content and post-campaign assessments.
• Monitor competitive and sector trends across Beauty, Retail, Luxury.

Skills

Strategy experience

Media ecosystem

Digital media know-how

Data storytelling

Cultural curiosity

EU media context

English fluency

PowerPoint

Excel

Research tools

Presentation skills

Collaboration

Tools

GWI

IGI

Job description

Overview

Own and elevate the strategic thinking for a major beauty account: set the annual and campaign-level strategic direction, advise the client on the media topics shaping their category, and contribute to the team's thought leadership and R&D. Build annual strategic guidelines and campaign strategies for the account that are clear, ambitious, and directly activatable by the teams who execute them. Work hand in hand with the client account team and the activation teams (traders, digital leads) to keep strategy and execution tightly connected. Act as a trusted strategic advisor to the client on the emerging topics shaping the media landscape: the influence ecosystem and its evolving role in media campaign planning, social commerce and social search, retail media, the balance between branding and performance, growing role of AI in consumer journey, etc. Translate market, cultural, and consumer signals into clear creative and media angles. Anchor strategy in business objectives: define the role of media against clear KPIs, and feed campaign learnings and effectiveness back into the next planning cycle. Contribute to thought leadership and R&D: trends decks, points of view, case studies, and post-campaign assessments. Support competitive and sector monitoring across Beauty, Retail, Luxury, and adjacent categories. Build compelling presentations, and confidently present and defend recommendations to the client.

Requirements

• 3 to 5 years of post-graduation experience in strategy / strategic planning, ideally within a media or communications agency, or on the brand/advertiser side.
• A solid understanding of the media ecosystem (paid, owned, and earned).
• Given the client is a retailer, a deeper grasp of the digital media ecosystem (social, commerce, retail media, performance) is a real asset.
• Comfortable moving between numbers and narrative: rigorous with data, sharp with words, and a strong storyteller in your recommendations.
• Curious about culture, consumers, and the forces reshaping communication.
• Awareness of the European media context is valued.
• Fluent English is essential (spoken and written): it is the team's working language day-to-day; a good level of French is an asset for the local market.
• Strong command of PowerPoint and Excel; familiarity with research tools (e.g. GWI, IGI) is welcome.
• Excellent interpersonal, presentation, and writing skills, with an autonomous, collaborative, and solution-oriented mindset.