Strategic Planner - Luxury Brand & Market Insight

Cortez Agency; Le Chesnay-Rocquencourt; Sur place; EUR 52 000 - 76 000; Plein temps

Résumé du poste

Cortez Agency in France seeks a strategic planner who bridges market intelligence, brand strategy and creative planning for luxury packaging and experiences. You will monitor global markets, track launches and innovations, and translate insights into compelling strategic directions for design and product development.

Ideal candidates will have experience in luxury, beauty or premium consumer goods, with strong analytical and presentation skills, and a collaborative, proactive mindset.

Qualifications

• Experience in strategic planning, brand strategy, trend research or a creative agency environment.
• Background in luxury, beauty, fragrance, cosmetics or premium consumer goods is highly valued.
• Strong understanding of brand identity, consumer trends and creative development.
• Excellent analytical and communication skills, with the ability to synthesize complex information into clear outputs.
• Confident preparing and presenting strategic recommendations to internal teams and clients.
• Highly organized with the ability to manage multiple projects and priorities simultaneously.
• Genuinely curious, proactive and passionate about the luxury world and creative innovation.
• Collaborative by nature, comfortable working across creative, commercial and technical teams.

Responsabilités

• Continuously monitor international markets to identify emerging trends, innovations and opportunities across luxury sectors.
• Track product launches, brand activations, limited editions, collaborations and campaigns worldwide.
• Identify and document innovations in packaging, materials, finishes and sustainability.
• Monitor gifts with purchase, promotional items, discovery sets and influencer kits.
• Review trade publications, trend platforms and design newsletters regularly.
• Build and maintain an accessible intelligence library for the teams.
• Prepare biweekly market intelligence and inspiration reviews with strategic relevance.
• Develop a visual, searchable database of references organized by category and market.
• For each client brief, conduct a brand deep dive covering heritage, DNA, values, identity and portfolio.
• Identify distinctive codes, understand positioning, and enrich client briefs where needed.
• Translate client briefs and insights into clear, inspiring creative directions and mood narratives.
• Propose product typologies, formats, materials and design directions for designers.
• Prepare strategic briefs for Creative and Product Development teams.
• Collaborate with designers, engineers and commercial teams to turn ideas into proposals.
• Contribute to new business pitches with strategic rationale, storytelling and market evidence.

Connaissances

Strategic planning

Brand strategy

Trend research

Creative agency experience

Luxury brand knowledge

Analytical synthesis

Effective communication

Cross-functional collaboration

Description du poste

Cortez Agency in France seeks a strategic planner who bridges market intelligence, brand strategy and creative planning for luxury packaging and experiences. You will monitor global markets, track launches and innovations, and translate insights into compelling strategic directions for design and product development.

Ideal candidates will have experience in luxury, beauty or premium consumer goods, with strong analytical and presentation skills, and a collaborative, proactive mindset.