Strategic Planner - Luxury Beauty & Cosmetics

Cortez Agency; Le Chesnay-Rocquencourt; Presencial; EUR 52.000 - 76.000; Jornada completa

Descripción de la vacante

Cortez Agency in France seeks a strategic planner who bridges market intelligence, brand strategy and creative planning for luxury packaging and experiences. You will monitor global markets, track launches and innovations, and translate insights into compelling strategic directions for design and product development.

Ideal candidates will have experience in luxury, beauty or premium consumer goods, with strong analytical and presentation skills, and a collaborative, proactive mindset.

Formación

• Experience in strategic planning, brand strategy, trend research or a creative agency environment.
• Background in luxury, beauty, fragrance, cosmetics or premium consumer goods is highly valued.
• Strong understanding of brand identity, consumer trends and creative development.
• Excellent analytical and communication skills, with the ability to synthesize complex information into clear outputs.
• Confident preparing and presenting strategic recommendations to internal teams and clients.
• Highly organized with the ability to manage multiple projects and priorities simultaneously.
• Genuinely curious, proactive and passionate about the luxury world and creative innovation.
• Collaborative by nature, comfortable working across creative, commercial and technical teams.

Responsabilidades

• Continuously monitor international markets to identify emerging trends, innovations and opportunities across luxury sectors.
• Track product launches, brand activations, limited editions, collaborations and campaigns worldwide.
• Identify and document innovations in packaging, materials, finishes and sustainability.
• Monitor gifts with purchase, promotional items, discovery sets and influencer kits.
• Review trade publications, trend platforms and design newsletters regularly.
• Build and maintain an accessible intelligence library for the teams.
• Prepare biweekly market intelligence and inspiration reviews with strategic relevance.
• Develop a visual, searchable database of references organized by category and market.
• For each client brief, conduct a brand deep dive covering heritage, DNA, values, identity and portfolio.
• Identify distinctive codes, understand positioning, and enrich client briefs where needed.
• Translate client briefs and insights into clear, inspiring creative directions and mood narratives.
• Propose product typologies, formats, materials and design directions for designers.
• Prepare strategic briefs for Creative and Product Development teams.
• Collaborate with designers, engineers and commercial teams to turn ideas into proposals.
• Contribute to new business pitches with strategic rationale, storytelling and market evidence.

Conocimientos

Strategic planning

Brand strategy

Trend research

Creative agency experience

Luxury brand knowledge

Analytical synthesis

Effective communication

Cross-functional collaboration

Descripción del empleo

A rare opportunity for a curious, strategically minded individual to sit at the intersection of market intelligence, brand strategy and creative planning within a leading creative and industrial partner to the luxury sector.

The Role

We are seeking a curious, creative and strategically minded Strategic Planner to join a leading creative and industrial partner specialising in packaging, promotional products and bespoke brand experiences for the beauty, fragrance, cosmetics, wines and spirits and luxury industries. This is a dual-focus role combining global market intelligence and trend monitoring with brand strategy and creative planning — acting as the bridge between insight, inspiration and product innovation. The objective is not simply to collect information, but to turn insights into inspiration, inspiration into ideas, and ideas into meaningful business opportunities.

Responsibilities

• Continuously monitor international markets to identify emerging trends, innovations and creative opportunities across beauty, fragrance, cosmetics, skincare, wines and spirits, luxury and lifestyle.
• Track product launches, brand activations, limited editions, collaborations and seasonal campaigns worldwide, including across Europe, the Middle East, Asia and the Americas.
• Identify and document innovations in primary and secondary packaging, materials, finishes, decoration techniques, manufacturing processes and sustainability.
• Monitor gifts with purchase, promotional items, discovery sets, advent calendars, influencer kits and press kits across the market.
• Conduct regular reviews of relevant trade publications, trend platforms, design publications and industry newsletters.
• Build and maintain a structured, accessible and inspiring intelligence library for the wider creative and product development teams.
• Prepare and present a biweekly market intelligence and inspiration review, curating the most relevant innovations and explaining their strategic relevance.
• Develop a visual and searchable database of references, innovations and creative benchmarks, organised by category, brand, material and market.
• For each strategic client brief, conduct a comprehensive brand deep dive covering heritage, DNA, values, visual identity, tone of voice, product portfolio, target audiences, competitive landscape and previous creative initiatives.
• Identify a brand's distinctive codes, understand its positioning, and challenge and enrich client briefs where necessary.
• Translate client briefs and brand insights into clear, inspiring and strategically relevant creative directions, mood boards and concept narratives.
• Propose product typologies, formats, materials, finishes and design directions to inspire designers and product developers.
• Prepare clear and inspiring strategic briefs for the Creative and Product Development teams.
• Collaborate with designers, engineers, product developers and commercial teams to transform strategic ideas into tangible proposals.
• Contribute to new business pitches and strategic client presentations, providing strategic rationale, storytelling and market evidence.

Requirements

• Experience in strategic planning, brand strategy, trend research or a creative agency environment.
• A background in luxury, beauty, fragrance, cosmetics or premium consumer goods is highly valued.
• Strong understanding of brand identity, consumer trends and creative development.
• Excellent analytical and communication skills, with the ability to synthesise complex information into clear and compelling outputs.
• Confident preparing and presenting strategic recommendations to internal teams and clients.
• Highly organised with the ability to manage multiple projects and priorities simultaneously.
• Genuinely curious, proactive and passionate about the luxury world and creative innovation.
• Collaborative by nature, comfortable working across creative, commercial and technical teams.