Strategic Consumer Insights Analyst

Unibail-Rodamco-Westfield; Paris; On-site; EUR 50,000 - 65,000; Full time

Benefits offered by this job

13‑month salary

Annual bonus

Profit sharing

Navigo reimbursement

Health insurance

Meal vouchers

30 days annual leave

URW Academy

Childcare support

Job summary

Unibail-Rodamco-Westfield is seeking a Consumer Insights Analyst to transform complex data into actionable insights that guide commercial decisions across Europe and the US. Join a dynamic Data team reporting to the Consumer Insights Manager.

You will conduct segmentation, analyse catchment data, and partner with cross‑functional teams to drive strategic initiatives and enhance the consumer experience. Master’s in a relevant field and 0–3 years’ experience are expected; fluency in English is

Qualifications

• Master’s degree in Business, Economics, Marketing or related field.
• 0–3 years' experience in Business Analytics, Strategy, or Market/Consumer Research.
• Strong analytical mindset linking consumer data with business performance.
• Strong data storytelling capabilities.
• Excellent stakeholder management and communication skills.
• Advanced Excel and PowerPoint skills.
• Experience with Power BI, SQL and/or Python is a strong plus.
• Fluency in English is required.

Responsibilities

• Support commercial decision‑making through consumer segmentation, catchment analysis and data‑backed business cases.
• Partner with cross‑functional teams to deliver insight‑driven projects and serve as a contact for regional teams and external partners.
• Conduct ad hoc analyses on consumer behaviour using various sources.
• Prepare strategic presentations for Executive Management on spending, trends and shopper personas.
• Oversee consumer surveys, including NPS and competitive benchmarking.
• Support development and deployment of the CCS across assets.
• Maintain and monitor key business indicators and dashboards for consistency of insights.

Skills

Power BI

SQL

Python

Excel

Presentation

Stakeholder management

English fluency

Data storytelling

Education

Master's degree in Business, Economics, Marketing or related field

Tools

Power BI

SQL

Python

Job description

Unibail-Rodamco-Westfield is seeking a Consumer Insights Analyst to transform complex data into actionable insights that guide commercial decisions across Europe and the US. Join a dynamic Data team reporting to the Consumer Insights Manager.

You will conduct segmentation, analyse catchment data, and partner with cross‑functional teams to drive strategic initiatives and enhance the consumer experience. Master’s in a relevant field and 0–3 years’ experience are expected; fluency in English is