Senior Product Manager - Customer & Retailer Digital Experience - (F/M) (Permanent Position)

Unibail-Rodamco-Westfield; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

13-month salary

Annual bonus

Profit-sharing

Navigo reimbursement

Health insurance

Meal vouchers

URW Academy

Résumé du poste

Unibail-Rodamco-Westfield is seeking a Senior Product Manager to define and execute the Group Product Strategy for B2C, B2B, and B2B2C digital journeys. You will translate complex business challenges into simple, measurable experiences for visitors, retailers, and local teams across five regions.

You will partner with cross-functional teams to identify opportunities, prioritise value, and measure business impact at an international scale, shaping the roadmap in a globally aligned, locally

Qualifications

• Master’s degree or equivalent, with training in Agile methodologies.
• 7+ years of Product Management experience across web and mobile products.
• Proven experience building product strategies and translating them into prioritised roadmaps.
• Experience operating in complex, international and multi-stakeholder environments.
• Strong ability to balance business value, user experience and technical feasibility.
• Experience with product adoption, go-to-market strategies, analytics, experimentation and CMS platforms.

Responsabilités

• Act as the key entry point for stakeholders on B2C and/or B2B journeys.
• Translate business needs into structured product opportunities, ensuring alignment with UX, analytics, compliance and technical standards.
• Manage initiatives end-to-end, from discovery and prioritisation to launch and performance measurement.
• Partner closely with Regional Marketing Leads and Shopping Centre teams across Europe and the US.
• Help define and scale a core product model across five international regions.

Connaissances

Stakeholder management

Product strategy

Agile

Data-driven

User-centric

Formation

Master’s degree or equivalent

Outils

CMS

APIs

Analytics

Description du poste

Unibail-Rodamco-Westfield develops and operates a portfolio of mixed-use, sustainable and premium real-estate assets in the most dynamic cities across Europe and the United States.

Reinvent Being Together: Driven by our purpose, we are committed to accelerating urban regeneration and helping rethink how we live together in cities, by creating and operating sustainable and unique places that reinvent togetherness. At the heart of our destinations, we imagine differentiated and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.

A sustainable approach: Sustainability is at the heart of our business. As a leader in our sector, we are determined to continue actively contributing to the environmental transition of cities towards carbon neutrality.

Together at URW: The Group’s 2,700 employees work together to imagine and operate sustainable destinations, where users are at the heart of the experience and which act as catalysts for the vitality of the territories in which they are located.

What we offer

Within the Digital & Data Department, we are looking for a Senior Product Manager to embody the Group Product Strategy and drive the evolution of our B2C, B2B, and B2B2C digital journeys.

In an international, multi-region environment undergoing significant transformation, you will be responsible for turning complex business challenges into simple, consistent, and measurable digital experiences for our visitors, retailers, and local teams.

You will play a key role in identifying product opportunities, aligning stakeholders, prioritizing value and measuring the business impact of our initiatives.

This role is designed for a senior profile able to combine strategic vision, business acumen, user orientation and data culture to turn product ambition into concrete results at an international scale.

The Senior Product Manager exists to ensure that URW’s digital products create measurable business value while remaining scalable across multiple regions.

The role is responsible for transforming complex business opportunities into user-centric, data-driven products, aligning five autonomous regions around a shared product strategy and ensuring that local needs influence global priorities.

What will your day-to-day look like?

1. Product craft

• Act as the key entry point for stakeholders on B2C and/or B2B journeys.
• Translate business needs into structured product opportunities, ensuring alignment with UX, analytics, compliance and technical standards.
• Manage initiatives end-to-end, from discovery and prioritisation to launch and performance measurement.
• Partner closely with Regional Marketing Leads and Shopping Centre teams across Europe and the US.
• Help define and scale a core product model across five international regions.

2. Business & commercial acumen

• Build lightweight business cases and business plans, including opportunity sizing, assumptions, scenario thinking, ROI logic and executive narratives.
• Understand how digital levers connect to commercial value, such as conversion intent, partner value and operational efficiency.

3. Global / multinational organisation experience

• Operate effectively in large, structured, multinational digital organisations, balancing governance, standardisation versus localisation, cross-country alignment and matrix stakeholder management.

4. Technical literacy, strong dimension with no coding required

• Understand modern digital ecosystems, including CMS, APIs, analytics, experimentation, privacy and scalability considerations.
• Collaborate effectively with architects and engineering teams to translate business needs into implementable solutions.
• Be comfortable with journey mapping, dependency mapping and tracking plans.

5. Product delivery and maintenance

• Prioritise features and product investments by balancing business value and technical feasibility.
• Partner closely with the Product Owner to deliver the roadmap and ensure successful execution.
• Define adoption and go-to-market plans to maximise business impact.
• Define measurement plans, including KPIs, funnels and event taxonomy, ensure tracking readiness before launch, interpret performance and convert insights into prioritised improvements.

What are our main challenges?

• Drive a data-led strategy.
• Actively contribute to a culture of continuous improvement within the teams.
• Take part in the transformation of the business model of a CAC 40 company.
• Align stakeholders across five autonomous regions.
• Contribute to transforming the digital experience of millions of visitors and retail partners across Europe and the US.
• Join an international CAC 40 company combining global scale with an entrepreneurial mindset.
• Work alongside passionate and inspiring colleagues in a collaborative environment.

How to succeed in this role?

We are looking for a senior profile able to embody a clear product strategy, structure an impact-oriented roadmap, align international stakeholders and transform complex business challenges into simple, useful and measurable digital experiences.

• Excellent interpersonal skills.
• Curiosity and resourcefulness.
• Ability to challenge constructively and turn “requests” into validated problems.
• Pragmatic, ownership-driven and resilient, with comfort in ambiguity and trade-offs.
• Strong facilitation skills for workshops, governance cadences and decision preparation.
• Ability to influence without authority in a matrix organisation, with strong stakeholder management.
• Ability to drive a strategy while remaining hands-on.
• Strong user-experience mindset.

You are the right person for this role if

Must-have

• Master’s degree or equivalent, with training in Agile methodologies.
• 7+ years of Product Management experience across web and mobile products.
• Proven experience building product strategies and translating them into prioritised roadmaps.
• Experience operating in complex, international and multi-stakeholder environments.
• Strong ability to balance business value, user experience and technical feasibility.
• Experience with product adoption, go-to-market strategies, analytics, experimentation and CMS platforms.

Nice-to-have

• Experience in retail, hospitality, mobility, real estate or omnichannel environments.
• Practice in experimentation, A/B testing, CRO or product analytics.
• Experience working with design, data and engineering teams.

What success looks like after 6 to 12 months

• Regional teams are aligned around the Group Product Strategy and able to translate it into measurable business outcomes.
• Strong alignment exists between local priorities, Group objectives and product investments, enabling faster execution.
• Product decisions are increasingly driven by customer insights, analytics and measurable KPIs.
• Roadmap predictability and stakeholder decision-making have significantly improved.

What to expect from the recruitment process?

Our goal is to offer a fast and diverse process, giving candidates a 360-degree view of the Group so they can move forward with clarity. We aim to provide a transparent, constructive and supportive recruitment experience, whatever the outcome.

• First interview with Eva, the recruiter.
• Intermediate step: a case study to prepare between two interviews, designed to illustrate your approach and analytical capabilities.
• Second interview with Gregory, your future manager.
• Third step: discussion with a member of a cross-functional team to help you better understand our working environment and collaboration model.
• Final step: accept the opportunity and join the adventure.

• Attractive compensation package: 13-month salary, annual bonus and profit-sharing scheme.
• Betterway mobility programme, including 100% Navigo reimbursement or €700 towards electric mobility.
• Comprehensive health insurance and disability coverage.
• Meal vouchers and/or access to our company restaurant.
• 30 days of annual leave.
• Access to URW Academy training programmes.
• Family-friendly policies including childcare support, enhanced parental benefits and paid leave for family-related events.
• Additional perks including dry-cleaning services, parcel collection and employee benefits platform.
• Possible travel to Group countries or Westfield shopping centres if required.

What matters to us

At URW, we are looking for passionate and committed individuals who bring positive energy to those around them and are eager to grow within a leading international group.

We offer our employees a collaborative and innovative culture focused on success and designed to create unique career development opportunities. We strive for excellence and encourage autonomy, innovation, and collective intelligence across our teams.

Unibail-Rodamco-Westfield is committed to equal opportunities and values diversity in backgrounds, experiences, and skills. We believe diversity is a key driver of our success and are dedicated to creating an environment that respects, values, celebrates, and leverages individual differences. As a signatory of the Diversity Charter, Unibail-Rodamco-Westfield evaluates every application fairly and without discrimination based on disability, age, gender, ethnic origin, religion, sexual orientation, or any other characteristic protected by law.