Senior Consumer Insights & Market Strategy Analyst
Accor Tech & Digital
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Job summary
Accor Tech & Digital in Île-de-France is seeking a highly strategic Senior Consumer, Market Insights & Business Analyst to translate complex consumer behaviors into actionable strategies across the ALL Accor brand portfolio. You will shape the Strategic Marketing Plan and support stakeholders worldwide with data-driven insights.
With 8+ years in insights, market research or strategic consulting, you will lead end-to-end studies, benchmark competition, and guide media and market investment
Qualifications
- 8+ years in consumer insights, market research, business analysis, or strategic consulting.
- Experience supporting brand strategy and marketing investment decisions through data-driven insights.
- Experience in a global or multi-national organization is highly desirable.
Responsibilities
- Lead end-to-end consumer and market research initiatives, including survey design and data analysis.
- Provide data-driven insights to support strategic planning, product development, and brand positioning.
- Drive ROI-focused decisions around media investment and market development strategies.
- Translate complex data into clear narratives for senior leadership and stakeholders.
Skills
Education
Tools
Job description
Accor Tech & Digital in Île-de-France is seeking a highly strategic Senior Consumer, Market Insights & Business Analyst to translate complex consumer behaviors into actionable strategies across the ALL Accor brand portfolio. You will shape the Strategic Marketing Plan and support stakeholders worldwide with data-driven insights.
With 8+ years in insights, market research or strategic consulting, you will lead end-to-end studies, benchmark competition, and guide media and market investment
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