Consumer Insights Analyst (H/F) - CDI

Unibail-Rodamco-Westfield; Paris; On-site; EUR 50,000 - 65,000; Full time

Benefits offered by this job

13‑month salary

Annual bonus

Profit sharing

Navigo reimbursement

Health insurance

Meal vouchers

30 days annual leave

URW Academy

Childcare support

Job summary

Unibail-Rodamco-Westfield is seeking a Consumer Insights Analyst to transform complex data into actionable insights that guide commercial decisions across Europe and the US. Join a dynamic Data team reporting to the Consumer Insights Manager.

You will conduct segmentation, analyse catchment data, and partner with cross‑functional teams to drive strategic initiatives and enhance the consumer experience. Master’s in a relevant field and 0–3 years’ experience are expected; fluency in English is

Qualifications

• Master’s degree in Business, Economics, Marketing or related field.
• 0–3 years' experience in Business Analytics, Strategy, or Market/Consumer Research.
• Strong analytical mindset linking consumer data with business performance.
• Strong data storytelling capabilities.
• Excellent stakeholder management and communication skills.
• Advanced Excel and PowerPoint skills.
• Experience with Power BI, SQL and/or Python is a strong plus.
• Fluency in English is required.

Responsibilities

• Support commercial decision‑making through consumer segmentation, catchment analysis and data‑backed business cases.
• Partner with cross‑functional teams to deliver insight‑driven projects and serve as a contact for regional teams and external partners.
• Conduct ad hoc analyses on consumer behaviour using various sources.
• Prepare strategic presentations for Executive Management on spending, trends and shopper personas.
• Oversee consumer surveys, including NPS and competitive benchmarking.
• Support development and deployment of the CCS across assets.
• Maintain and monitor key business indicators and dashboards for consistency of insights.

Skills

Power BI

SQL

Python

Excel

Presentation

Stakeholder management

English fluency

Data storytelling

Education

Master's degree in Business, Economics, Marketing or related field

Tools

Power BI

SQL

Python

Job description

Unibail-Rodamco-Westfield develops and operates a portfolio of mixed-use, sustainable and premium real-estate assets in the most dynamic cities across Europe and the United States.

Reinvent Being Together: Driven by our purpose, we are committed to accelerating urban regeneration and helping rethink how we live together in cities, by creating and operating sustainable and unique places that reinvent togetherness. At the heart of our destinations, we imagine differentiated and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.

A sustainable approach: Sustainability is at the heart of our business. As a leader in our sector, we are determined to continue actively contributing to the environmental transition of cities towards carbon neutrality.

Together at URW: The Group’s 2,700 employees work together to imagine and operate sustainable destinations, where users are at the heart of the experience and which act as catalysts for the vitality of the territories in which they are located.

As part of URW’s Data team and reporting to the Consumer Insights Manager, the Consumer Insights Analyst plays a key role in helping URW become a more consumer‑centric organisation. By combining consumer understanding, data and business strategy, the role transforms complex datasets into actionable insights that influence decision-making, support commercial growth and enhance the consumer experience across Europe and the US.

Key Responsibilities

• Support commercial decision‑making through consumer segmentation, catchment analysis and data‑backed business cases.
• Partner with cross‑functional teams: business, Data Science, IT and external providers to deliver insight‑driven projects while acting as a key point of contact for regional teams and external research partners.
• Conduct ad hoc analyses on consumer behaviour using various sources.
• Prepare strategic presentations for Executive Management on key topics such as spending behaviour, consumer trends and shopper personas.
• Oversee consumer surveys across the portfolio, including NPS and competitive benchmarking initiatives.
• Support the development and deployment of the Consumer & Content Strategy (CCS) across all our assets.
• Maintain and monitor key business indicators and dashboards, ensuring consistency of insights across the Group.

Profile

• Master’s degree (or equivalent) in Business, Economics, Marketing or a related field.
• 0-3 years' experience in Business Analytics, Strategy, or Market/Consumer Research.
• Strong analytical mindset with the ability to connect consumer data and business performance.
• Strong data storytelling capabilities.
• Excellent stakeholder management and communication skills, eager to understand what drives consumer behaviour.
• Advanced Excel and PowerPoint skills.
• Experience with Power BI, SQL and/or Python is a strong plus.
• Fluency in English is required.
• Be part of the team that decodes consumer behaviour for some of the most iconic retail destinations in Europe and the US.
• Thrive in a dynamic and fast‑paced environment where you will keep learning with every new challenge.
• Seize the opportunity to work on a broad range of strategic and innovative topics, from unique data sourcing and AI projects to business performance analysis.
• Work in a highly international environment, collaborating with teams across Europe and the US, while gaining exposure to senior stakeholders.
• Join a growing function at the heart of URW’s shift towards a more customer‑centric organisation.

What to expect from the recruitment process ?

Our goal is to offer a fast and diverse process, giving candidates a 360‑degree view of the Group so they can move forward with clarity. We aim to provide a transparent, constructive and supportive recruitment experience, whatever the outcome.

• First interview with one of our recruiters.
• Second interview with the Consumer Insights department Manager.
• Third interview with the Chief Data & Digital Officer.
• Attractive compensation package: 13-month salary, annual bonus and profit‑sharing scheme.
• Betterway mobility programme, including 100% Navigo reimbursement or €700 towards electric mobility.
• Comprehensive health insurance and disability coverage.
• Meal vouchers and/or access to our company restaurant.
• 30 days of annual leave.
• Access to URW Academy training programmes.
• Family‑friendly policies including childcare support, enhanced parental benefits and paid leave for family‑related events.
• Additional perks including dry‑cleaning services, parcel collection and employee benefits platform.

Possible travel to Group countries or Westfield shopping centres if required.

What matters to us

At URW, we are looking for passionate and committed individuals who bring positive energy to those around them and are eager to grow within a leading international group.

We offer our employees a collaborative and innovative culture focused on success and designed to create unique career development opportunities. We strive for excellence and encourage autonomy, innovation, and collective intelligence across our teams.

If you are looking for intellectually stimulating and empowering responsibilities, where teamwork and daily challenges are at the heart of what you do, we encourage you to apply.

Unibail-Rodamco-Westfield is committed to equal opportunities and values diversity in backgrounds, experiences, and skills. We believe diversity is a key driver of our success and are dedicated to creating an environment that respects, values, celebrates, and leverages individual differences. As a signatory of the Diversity Charter, Unibail-Rodamco-Westfield evaluates every application fairly and without discrimination based on disability, age, gender, ethnic origin, religion, sexual orientation, or any other characteristic protected by law.