Social Media Manager

Anker Innovations; Paris; Sur place; EUR 42 000 - 60 000; Plein temps

Résumé du poste

Anker Innovations in Paris is seeking a Social Media Manager for France to build and lead our social presence. You will own end-to-end strategy, from launching channels to driving campaigns that resonate with French audiences.

You will oversee content calendars, campaign execution, and collaboration with internal designers or external agencies. Strong French copy and platform-savvy instincts are essential.

Qualifications

• French at B2 level or higher, able to write authentic localised copy and conduct business communication in French.
• Experience independently operating overseas social media across IG, TikTok, FB, LinkedIn with knowledge of platform rules.

Responsabilités

• Own the 0-to-1 build and long-term operation of the brand presence on major French social platforms.
• Lead full-cycle social campaigns from planning to execution.
• Produce basic content and coordinate with designers or agencies for output.
• Manage budget allocation, resources, pace, and data-driven reviews.
• Build and maintain an in-house KOL/KOC pool for the French market and enable long-term relationships.

Connaissances

French proficiency

Social media management

Campaign planning

Copywriting in French

Cross-functional coordination

KOL/KOC management

AI-assisted content tools

Description du poste

Anker Innovations · Paris, France · Full-time

We’re looking for a Social Media Manager – France to build and lead Anker's social presence across the French market. You’ll own the strategy end-to-end — from building our social channels from scratch to driving campaigns that genuinely resonate with French audiences.

What You’ll Do

• Own the 0-to-1 build and long-term operation of our brand presence across major French social platforms (Instagram, TikTok, Facebook Group, X, LinkedIn, and more).
• Deeply understand each platform’s algorithm and traffic mechanics, and independently design differentiated growth and engagement strategies aligned with our brand positioning.

2、Own the content calendar & campaign execution

• Create a social calendar tailored to French cultural preferences, with sharp instincts and strong visual taste.
• Independently lead full-cycle social campaigns — from planning to execution.
• Produce basic content yourself (graphics, short video, etc.) while seamlessly coordinating with in‑house designers or external creative agencies for consistent output.
• Own campaign budget allocation, resource coordination, execution pace, and data‑driven review — accountable for breakout impact.
• Build and continuously optimise an in‑house KOL/KOC resource pool for the French market — including influencer discovery, relationship building, negotiation, campaign execution, and long‑term relationship management.
• Establish a tiered influencer management and selection system to support seeding and campaign needs, turning local creators into a sustainable, reusable social asset.

What You Bring

• French at B2 level or above (native speakers or candidates with long‑term living/working experience in France preferred), able to write authentic localised copy and conduct business communication in French.
• Deep understanding of French culture, youth trends, and the French tech ecosystem, with high market sensitivity.
• Proven experience independently operating overseas social media across IG / TikTok / FB / LinkedIn, with strong command of each platform’s rules and best practices.
• Track record of planning and successfully delivering medium‑to‑large social campaigns.
• Strong cross‑functional coordination and project management skills; able to work smoothly with designers and agencies.
• Experience building and managing an in‑house KOL resource pool.
• Bonus: proficiency in AI creative tools (ChatGPT, Midjourney, etc.) to boost content efficiency, or an existing network of French KOLs/KOCs and tech media contacts.

Why Anker

• Build a brand’s French social presence from the ground up with real ownership
• Join a lean, fast‑moving global team behind category‑leading consumer tech brands
• High autonomy and a clear mandate to shape strategy