Site Experience & Conversion Optimization Manager

Peugeot Sport (Stellantis Motorsport); Poissy; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Peugeot Sport (Stellantis Motorsport) is seeking a results-driven digital optimization specialist to own the performance of the site-centric customer journey across shopping tools, forms, and dealer locator. You will partner with Performance Marketing and Market teams to identify journey gaps and drive data-informed improvements.

In this role you will define and prioritize actions on site flows, measure impact on KPIs, and collaborate with Regional Marketing, ICT, and UX teams to scale

Qualifikationen

• Strong understanding of website performance, customer journeys, and conversion optimization.
• Hands on experience with digital analytics and performance KPIs (funnel conversion, goal completion, lead performance).
• Hands on experience with A/B testing and experimentation tools (e.g. Dynamic Yeld, Optimizely, AB Tasty, Google Optimize or equivalent).
• Ability to work with data from analytics, CRM, and marketing platforms shared by Marketing Performance team to drive prioritization.
• Solid knowledge of digital tools supporting lead generation and sales handover (forms, configurators, CRM integration, sales enablement tools).
• Familiarity with UX, CRO, and digital product delivery processes.

Aufgaben

• Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…).
• Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys
• Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints
• Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture
• Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements
• Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations
• Track the impact of delivered actions on site and journey performance KPIs

Kenntnisse

Website performance

Customer journeys

Conversion optimization

Digital analytics

A/B testing

Data from analytics/CRM

Lead generation tools

UX/CRO

Tools

Google Analytics

Optimizely

AB Tasty

Dynamic Yield

CRM systems

Jobbeschreibung

Peugeot Sport (Stellantis Motorsport) is seeking a results-driven digital optimization specialist to own the performance of the site-centric customer journey across shopping tools, forms, and dealer locator. You will partner with Performance Marketing and Market teams to identify journey gaps and drive data-informed improvements.

In this role you will define and prioritize actions on site flows, measure impact on KPIs, and collaborate with Regional Marketing, ICT, and UX teams to scale