CUSTOMER JOURNEY OPTIMIZATION MANAGER

Peugeot Sport (Stellantis Motorsport); Poissy; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Peugeot Sport (Stellantis Motorsport) is seeking a results-driven digital optimization specialist to own the performance of the site-centric customer journey across shopping tools, forms, and dealer locator. You will partner with Performance Marketing and Market teams to identify journey gaps and drive data-informed improvements.

In this role you will define and prioritize actions on site flows, measure impact on KPIs, and collaborate with Regional Marketing, ICT, and UX teams to scale

Formación

• Strong understanding of website performance, customer journeys, and conversion optimization.
• Hands on experience with digital analytics and performance KPIs (funnel conversion, goal completion, lead performance).
• Hands on experience with A/B testing and experimentation tools (e.g. Dynamic Yeld, Optimizely, AB Tasty, Google Optimize or equivalent).
• Ability to work with data from analytics, CRM, and marketing platforms shared by Marketing Performance team to drive prioritization.
• Solid knowledge of digital tools supporting lead generation and sales handover (forms, configurators, CRM integration, sales enablement tools).
• Familiarity with UX, CRO, and digital product delivery processes.

Responsabilidades

• Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…).
• Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys
• Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints
• Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture
• Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements
• Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations
• Track the impact of delivered actions on site and journey performance KPIs

Conocimientos

Website performance

Customer journeys

Conversion optimization

Digital analytics

A/B testing

Data from analytics/CRM

Lead generation tools

UX/CRO

Herramientas

Google Analytics

Optimizely

AB Tasty

Dynamic Yield

CRM systems

Descripción del empleo

Key Responsibilities

• Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…)
• Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys
• Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints
• Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture
• Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements
• Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations
• Track the impact of delivered actions on site and journey performance KPIs

Profil

Hard Skills

• Strong understanding of website performance, customer journeys, and conversion optimization
• Hands on Experience with digital analytics and performance KPIs (e.g. funnel conversion, goal completion, lead performance)
• Hands on experience with A/B testing and experimentation tools (e.g. Dynamic Yeld, Optimizely, AB Tasty, Google Optimize or equivalent)
• Ability to work with data from analytics, CRM, and marketing platforms shared by Marketing Performance team to drive prioritization
• Solid knowledge of digital tools supporting lead generation and sales handover (forms, configurators, CRM integration, sales enablement tools)
• Familiarity with UX, CRO, and digital product delivery processes

Comfortable working in complex, multi brand, multi market digital environments

Experiences in the carmaker industry is a plus.

Soft Skills

• Strong execution mindset with clear ownership and accountability
• Ability to translate insights into concrete, actionable improvement plans
• Excellent cross functional collaboration and stakeholder management skills
• Ability to influence without direct authority, across brands and markets
• Structured, pragmatic, and results oriented approach
• Customer centric mindset with strong business impact focus
• Clear communication skills, adapted to C level, marketing, sales, and delivery teams

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.