SEO Specialist Manager - North America market

The BDPN; Paris; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Laptop provided

Public transport reimbursement

Wellness & cultural activities

International, dynamic environment

High-responsibility role

Job summary

Better Collective in Paris is seeking an experienced SEO Manager to lead the strategy for our flagship websites targeting North America. You will own on-page, off-page and technical SEO initiatives across US/Canada markets to drive organic growth in a competitive iGaming context.

You will collaborate with Content Managers and developers to architect migrations, monitor performance, and report actionable insights to management. Fluent English required; onsite in Paris.

Qualifications

• 2–4 years of confirmed SEO experience with a strong technical focus.
• Fluent English (C1 level or higher).
• Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers).
• Advanced proficiency in Excel/Google Sheets.
• Solid knowledge of HTML/CSS/JS and their SEO impact.
• Proven experience in migrations or redesigns of high-traffic sites.
• Deep understanding of E-E-A-T concepts for YMYL topics.
• Strategic view on AI impact (SGE, Generative AI) for SEO.

Responsibilities

• Define and drive the complete SEO strategy (On-page, Off-page, Technical) for NA markets.
• Lead strategic for North America and maximize organic visibility.
• Build and execute an ambitious SEO roadmap with Content Managers and dev teams.
• Analyze North American SERPs, conduct market research and competitive benchmarks.
• Lead site migrations and/or redesigns with SEO performance in mind.
• Monitor and report performance metrics (traffic, rankings, conversions) to management.

Skills

SEO Strategy

Technical SEO

GSC GA4

Semrush

Ahrefs

Google Discover

HTML/CSS/JS basics

Migration management

English communication

Tools

Semrush

Ahrefs

GSC

GA4

Screaming Frog

Log analysis tools

Job description

Passionate about SEO? Ready to conquer the most competitive market in the world?

Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets , within the demanding iGaming sector.

If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.

Your Mission & Responsibilities

As the strategic lead for North America , your goal is to maximize qualified organic visibility and outperform the competition.

Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets .

Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.

Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.

Lead site migration and/or redesign projects, guaranteeing SEO performance throughout.

Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.

Technical & Semantic Expertise

Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.

Analyze link profiles (ours and competitors') to refine the netlinking strategy.

Define relevant keyword and internal linking strategies for the US/Canada market .

Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.

Act as the go-to SEO expert for the North American market , actively sharing knowledge and best practices.

Collaborate with developers to specify and implement technical optimizations.

Contribute to the continuous improvement of our global SEO processes.

Your Profile to Succeed

Technical Skills (Must-Haves)

2-4 years of confirmed experience in SEO, with a strong technical focus.

Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in an English-speaking market.

Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).

Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).

Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.

Proven experience in managing migrations and/or redesigns of high-traffic sites.

Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.

Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.

Experience with or strong understanding of Google Discover and/or Google Top Stories.

Personal Qualities

Analytical & Problem-Solver: You love digging into data to find solutions.

Proactive & Organized: You can manage multiple projects and priorities autonomously.

Excellent Communicator: A strong team player in an international context.

Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.

Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets (US/UK).

What We Offer

Hybrid work model (up to 2 days/week remote after the onboarding period)

Personal laptop (PC or Mac of your choice)

100% reimbursement of public transport costs (Navigo pass)

55€ for Wellness & cultural activities

An international, dynamic, and friendly work environment.

A high-responsibility role with a direct impact on performance.

A culture of innovation and knowledge-sharing.

Additional Information

Location: Central Paris (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)

Start Date: As soon as possible

About Better Collective

Better Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.