SEO & Generative Engine Growth Lead (Paris)

Hub; Paris; Hybride; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Shine is hiring a SEO & Generative Engine Optimization (GEO) Manager to accelerate organic visibility across Financing, Invoicing, Small Business and CPA solutions. You’ll own SEO and GEO strategy, partner with Content, Brand, Product Marketing and Web teams, and adapt to AI-powered discovery.

This role sits in Paris, Madrid or Porto with a flexible remote policy and cross-BU impact. You’ll lead keyword research, topic planning, and technical SEO improvements while tracking AI-driven search

Qualifications

• Minimum 5 years in SEO, organic growth or search marketing, ideally SaaS/tech.
• Strong expertise in keyword research, content optimization and on-page SEO.
• Solid understanding of technical SEO and translating findings into actions.
• Interest in Generative Engine Optimization, AI search and evolving ecosystems.
• Data-driven with experience in SEO analytics and reporting tools.
• Ability to prioritise opportunities across multiple audiences and BU's.

Responsabilités

• Own and drive the SEO & GEO strategy across multiple business units.
• Conduct keyword, search intent and topic research for audience needs.
• Define and maintain content and topic strategies based on demand.
• Optimize content for traditional and AI-powered search experiences.
• Improve visibility across AI search and answer engines with measurement.
• Provide SEO briefs, recommendations, and optimization guidelines.
• Conduct SEO audits and deliver technical recommendations with teams.
• Monitor organic performance, rankings, and KPIs via dashboards.
• Translate data trends into clear insights for stakeholders.
• Track changes in search algorithms and GEO best practices.

Connaissances

SEO strategy

GEO optimization

Keyword research

Content optimization

Technical SEO

Generative AI SEO

Data analytics

Cross-functional collab

FR/EN proficiency

Description du poste

Shine is hiring a SEO & Generative Engine Optimization (GEO) Manager to accelerate organic visibility across Financing, Invoicing, Small Business and CPA solutions. You’ll own SEO and GEO strategy, partner with Content, Brand, Product Marketing and Web teams, and adapt to AI-powered discovery.

This role sits in Paris, Madrid or Porto with a flexible remote policy and cross-BU impact. You’ll lead keyword research, topic planning, and technical SEO improvements while tracking AI-driven search