Senior Product Marketing Manager

Overstory; France; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Home office stipend

Flexible working environment

Education budgets

Mission-driven work

Job summary

Overstory is seeking a Senior Product Marketing Manager to own core product marketing—positioning, messaging, pricing, packaging, and sales enablement. You’ll shape how we bring products to market and how we talk to utility leaders facing high-stakes infrastructure decisions.

The role partners with VP Marketing, sales, customer success, and product leadership to build the function and set a high standard for product marketing at Overstory.

Qualifications

• 7+ years in product marketing for B2B enterprise software.
• Ability to write for highly technical audiences and craft clear value narratives.
• Experience integrating AI tools into daily workflows.
• Experience building and delivering sales training and enablement sessions.
• Comfort handling complex deals, non-standard packaging, and multi-team coordination.
• Strong strategic instincts to shape category narratives and tactical one-pagers.
• Experience launching products or entering new markets.

Responsibilities

• Own core positioning and messaging from narrative to product-level value props.
• Shape language for utility leaders on wildfire risk and related costs of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products.
• Build sales enablement materials and train reps for long sales cycles.
• Partner with product and sales to own end-to-end launches and pilots.
• Run win/loss analyses and competitive intelligence to sharpen selling.
• Mentor junior team members across product, content, and field marketing.

Skills

Product marketing

B2B marketing

Sales enablement

AI integration

Content & storytelling

Strategic thinking

Stakeholder alignment

Job description

Role & Team Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions.

Role & Team Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions.
The function is new to Overstory, with plenty of low hanging fruit allowing this leader to have an immediate impact. You'll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the marketing team, building the function's practice and setting the bar for what great product marketing looks like at Overstory.
Time Zone Requirement: North America - Central or Eastern Time Zone
What You’ll Do

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working.
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
• Mentor early career team members including product marketing, content marketing and field marketing.

Skills & Experience

• 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
• Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations.
• Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
• Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field.
• Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams.
• Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed.
• Experience supporting a company through a major product or new market launch.
• A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook.

Nice To Have

• Experience in the utility, energy, or climate tech space.
• Familiarity with the regulatory and operational pressures facing electric utilities — particularly around wildfire risk, vegetation management, or grid reliability.
• Experience building a product marketing function.

What We Offer

• Competitive, location-specific compensation and benefits
• Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around
• Home office stipend, coworking and ongoing education budgets
• A company culture that genuinely embodies each of our core values
• To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis