Senior Product Analyst (M/F/X)

HelloFresh; Paris; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

International environment

HelloFresh discounts

Steep learning curve

Dynamic French team

Central Paris offices

Job summary

HelloFresh France is seeking a Senior Product Analyst to bridge product and marketing analytics and support data-driven decisions across teams. You will work with Culinary, Menu Planning and SPD, shaping growth strategies with data and KPI-driven insights.

The role focuses on product performance, customer behavior, and strategic projects, with collaboration across Marketing, Product, Finance, Operations and Global Analytics.

Qualifications

• Graduated from a top-tier engineering or business school, or hold a university degree in Data, Statistics or a related field.
• At least 4 years of experience in data analytics, BI or data science, ideally in an e-commerce, FMCG or food-tech environment.
• Advanced SQL skills; Python is a plus.
• Experience with BI tools (Tableau preferred) and excellent command of Google Sheets.
• Experience using AI/ML tools for exploratory analysis (e.g. anomaly detection), as well as leveraging LLMs to boost analytical productivity.
• Able to turn complex analyses into clear, concise and actionable recommendations for non-technical stakeholders.
• Organised, rigorous and detail-oriented, with the ability to prioritise multiple topics while giving each the attention it deserves.
• Fluent in French and have a good command of English, both spoken and written.
• Bonus: passion for food and an interest in culinary or FMCG-related topics.

Responsibilities

• Product performance reporting: present regular summaries on menu performance, recipe adoption and assortment rotation to feed management reviews, with KPIs defined and tracked.
• Customer analytics through a product lens: analyze menu and recipe performance with customer behavior to inform assortment decisions and identify opportunities for product strategy.
• Strategic projects: lead analytical and operational work on strategic projects that improve the product.
• Strategic analyses: collaborate with CMOs and marketing leadership to drive strategy, including growth, investment and retention trade-offs.
• Top line performance deep dives: explain changes in marketing performance from customer and purchase behavior perspective.
• Management summaries: translate deep dives into concise, top-level insights for management reviews.

Skills

Data analytics

Communication

French fluency

English proficiency

Problem solving

Proactive mindset

Education

Engineering/Business degree

Tools

SQL

Python

Tableau

Google Sheets

AI/ML tools

LLMs

Job description

Join a French Foodtech Superstar!

At HelloFresh, we're shaking up the way people eat in France with our meal kits!

Our ambition? To revolutionise our subscribers' everyday lives by promoting a more sustainable way of cooking and introducing them to delicious, creative and balanced recipes. The perfect blend of technology and gastronomy, with plenty of flavour!

HelloFresh operates in more than 15 countries. France is one of our youngest markets, launched in 2019, where we've experienced tremendous growth, establishing ourselves as the market leader. Joining our team means having a real impact within one of France's most promising scale-ups!

How do we make all this happen? Through a talented and dynamic team, strong values rooted in kindness and diversity, and an inspiring, stimulating work environment.

If you'd like to be part of this exciting human, international and entrepreneurial adventure, come and join us!

The Role : What’s in the Box

The France Marketing & Product Analytics team is a small team at the core of HelloFresh France's performance management. It measures marketing and product performance, keeps the underlying data reliable, and supports the Growth and Product teams with analyses that guide daily and long-term decisions. ROI and customer lifetime value (CLV) sit at the center of marketing decisions.

The team works closely with Marketing, Product, Finance, Operations and Global Analytics (Berlin).

The Senior Product Analyst divides their time equally between Product and Marketing. On the product side, they are the analytical reference for product decisions in France, working with the Culinary, Menu Planning and Strategy & Product Development (SPD) teams. On the marketing side, they shape growth strategy with data, weighing investment allocation and acquisition versus retention trade-offs, and explaining what drives marketing performance.

Cross-cutting responsibility

design and maintain internal analytical tools (scripts, dashboards, automations) that support the Culinary, Menu Planning, SPD and marketing workflows, and sponsor agentic analytics and AI tools across both areas.

What You’ll Do : The Recipe

Product responsibilities (50%)

• Product performance reporting: present regular summaries on menu performance, recipe adoption and assortment rotation to feed management reviews, with key KPIs defined and tracked.
• Customer analytics through a product lens: analyze menu and recipe performance together with customer behavior and preferences (satisfaction, repurchase, retention by menu or recipe choice) to inform assortment decisions, and identify high-impact opportunities to feed the product strategy.
• Strategic projects: lead the analytical and operational side of strategic projects that improve the product.

Marketing responsibilities (50%)

• Strategic analyses: collaborate closely with our CMO and marketing leadership to drive strategic decisions (analyses on growth strategy, investment allocation and acquisition versus retention trade-offs).
• Top line performance deep dives: investigate the root causes behind changes in marketing performance, and explain them from a customer and purchase behavior perspective (customer segmentation, discount applied, box taken, purchase behavior over time).
• Management summaries: turn these deep dives into concise, top-level insights for management review.

What You’ll Bring

• You have graduated from a top-tier engineering or business school, or hold a university degree in Data, Statistics or a related field.
• You have at least 4 years of experience in data analytics, business intelligence or data science, ideally in an e-commerce, FMCG or food-tech environment.
• You have advanced SQL skills; Python is a plus.
• You have experience with BI tools (Tableau preferred) and excellent command of Google Sheets.
• You have experience using AI/ML tools for exploratory analysis (e.g. anomaly detection), as well as leveraging LLMs to boost analytical productivity.
• You can turn complex analyses into clear, concise and actionable recommendations for non-technical stakeholders.
• You are organised, rigorous and detail-oriented, with the ability to prioritise multiple topics while giving each the attention it deserves.
• You are proactive: you know how to ask the right questions, not just find the answers.
• You are fluent in French and have a good command of English, both spoken and written.
• Bonus: You have a genuine passion for food and an interest in culinary or FMCG-related topics.

What We Offer

• A dynamic and international environment, with a strong corporate culture and DNA
• Delicious discounts on HelloFresh meal kits
• A steep learning curve guaranteed!
• A supportive, passionate, proactive, and dynamic French team
• Central Paris offices (1st arrondissement)
• Employee benefits (Alan Blue healthcare, transport discount, Gymlib, training budget)

Your First Steps At HelloFresh

When you join us, we'll put together a tailored onboarding programme to help you meet each manager and get to know how HelloFresh works. You'll also have time to get to know your team before diving into your new role!