Senior PR Specialist (Chinese Speaking)

BYD Europe; Paris; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

An established industry player is seeking a Senior PR Specialist to lead integrated PR strategies across Europe. This role involves acting as the main liaison between European branches and headquarters, enhancing brand influence, and driving sales growth. The ideal candidate will have over five years of experience in the automotive sector, with a strong background in media relations, crisis management, and government affairs. You'll be responsible for organizing media events and maintaining relationships with key stakeholders. If you are proactive and resilient, this is your chance to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of PR experience in the automotive industry.
• Fluent in English and Chinese, with strong communication skills.

Responsabilités

• Develop and execute integrated PR strategies for brand positioning.
• Manage government relations and public affairs effectively.

Connaissances

Media Relations

Crisis Management

Public Affairs

Communication Skills

Time Management

Formation

University Degree in Public Relations

Degree in Corporate Communication

Degree in Marketing

Description du poste

About the role:

As a Senior PR Specialist, you will be responsible for developing and executing integrated PR strategies, serving as the primary liaison between European branches and headquarters. Through strategic communications, you will enhance brand influence and drive sales growth while coordinating cross-departmental resources.

Responsibilities:

1. Develop and execute integrated PR strategies to strengthen brand positioning in Europe and align with global objectives.
2. Act as primary contact between Europe branches and HQ, ensuring smooth communication and resource coordination.
3. Manage government relations and public affairs, leveraging established media and government contacts to support business objectives.
4. Manage crisis communications and develop rapid response protocols for potential issues.
5. Maintain good cooperative relationships with press, media, digital influencers, etc.
6. Organize and oversee media test drives and PR events, collaborating with dealers and internal teams.
7. Take on additional tasks and responsibilities as assigned by the senior management to support the company’s growth objectives.

Requirements:

1. University Degree in Public Relations, Corporate Communication, Marketing, or commercial disciplines.
2. 5+ years of PR experience in automotive industries (OEM or agency background preferred).
3. Proven track record in media relations, government affairs and crisis management.
4. Fluent in written and spoken English and Chinese is mandatory.
5. Excellent communications and interpersonal skills.
6. Able to prioritize and work proactively with efficient time management skills. Resilient and open minded.
7. Strong ability to work under pressure.