Senior Performance Optimization Manager (Paid Social) / BrandWorks

AI Digital; Job; Hybride; EUR 55 000 - 75 000; Plein temps

Résumé du poste

AI Digital is seeking a paid social advertising expert to drive and optimize campaigns across Meta, LinkedIn, TikTok and more. You will craft strategies, implement targeting, create compelling creatives, and monitor performance to meet key KPIs.

Youll lead junior colleagues and collaborate with the English-speaking Client Service team to ensure client success. You should have 4+ years of hands-on experience with social platforms, strong data-driven decision making, and fluency in English.

Qualifications

• 4+ years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Proficiency in managing social media advertising platforms such as Facebook Ads Manager, TikTok, LinkedIn Campaign Manager, etc.
• Fluent English B2+.
• Experience with Google Ads / TikTok / LinkedIn or any DSP/advertising tools.
• Leadership experience.

Responsabilités

• Execute and optimize social campaigns across platforms to achieve media or performance KPIs.
• Develop and implement effective campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify optimization opportunities.
• Prepare reports with metrics, insights, and recommendations for optimization.
• Conduct A/B tests to improve ad performance and refine targeting and creatives.
• Build and update dashboards for real-time visibility into campaign metrics.
• Mentor and guide junior and mid-level specialists on paid social advertising.
• Collaborate with the English-speaking Client Service team to align with client needs.

Connaissances

Campaign optimization

Data analysis

Leadership

English proficiency

A/B testing

Mentoring

Outils

Facebook Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

DSP tools

Google Ads

Description du poste

• Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.

• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.

• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

• Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

• Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.

• Fluent English B2+

• Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools

• Leadership Experience