Middle Performance Optimization Manager (Paid Search, RM)

AI Digital; Job; Hybride; EUR 40 000 - 62 000; Plein temps

Résumé du poste

AI Digital is seeking a paid social advertising specialist to execute and optimize campaigns across platforms, aiming for media and performance KPIs. You will develop strategies, monitor results, and present insights to drive improvements.

The role emphasizes data analysis, targeting, and bid strategy, with collaboration across the Client Service team to meet client needs. Fluency in English (B2+) is required.

Qualifications

• Minimum 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Experience managing SEM advertising platforms, such as Google Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in paid social advertising.
• Fluent English B2+.

Responsabilités

• Execute and optimize social campaigns across platforms to achieve media or performance KPIs.
• Develop and implement effective campaign strategies and targeting methods.
• Monitor campaign performance, analyze data, and identify optimization opportunities.
• Prepare comprehensive reports and metrics, showcasing performance, insights, and recommendations.
• Build and update dashboards to provide real-time visibility into campaign performance and metrics.
• Collaborate with the Client Service team to address client needs and concerns.

Connaissances

Social advertising

Data analysis

Campaign optimization

Budget management

Audience targeting

English (B2+)

Outils

Google Ads

Bing Ads

GA4

GTM

Description du poste

Responsibilities

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Provenin managing SEM advertising platforms, such asGoogle Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• Fluent English B2+
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Automotive industry or data feed experience would be a big plus (RM POD).